Nike’s Zero-Discharge Goal, Voting With Your Dollars, Ethical Wardrobes

by , 08/21/11   filed under: Eco-Fashion News, Site Seeing

Nike, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Nike, which Greenpeace recently challenged to clean up toxic river pollution in China, pledges to discharge zero hazardous chemicals by 2020. (Press release)

Consumers are willing to pay 15 to 20 percent for ethical apparel, according to a new study by the University of Missouri. On the other hand, they’re also likely to remain skeptical about claims of transparency and sustainability. (Press release)

Johanna Björk chats with Emily Blixt, creative director of Swedish Hasbeens, on sustainability, authenticity, and those iconic Swedish clogs. (Goodlifer)

Want the perfect ethical wardrobe? Author and journalist Lucy Siegle breaks it down. (The Outnet)


“Being responsible means being practical. A fashion product has to be gorgeous [in order to be sold], it has to be beautiful; it has to be within a certain margin or price, and so on. This is the bottom line. But then there is a new bottom line which is also responsible; responsible with a positive story which is how the value is built in the whole value chain.”

—Simone Cipriani, head of the International Trade Centre’s Ethical Fashion Programme, speaking to British Vogue.

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