Noctu: Fair-Trade, Organic-Cotton Nightwear for Men, Women

Noctu, eco-friendly pajamas, sustainable pajamas, eco-friendly nightwear, sustainable nightwear, eco-friendly nightgowns, sustainable nightgowns, organic cotton, fair-trade cotton, fair-trade fashion, fair-trade clothing, fair-trade pajamas, fair-trade nightwear, fair-trade nightgowns, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly loungewear, sustainable loungewear, organic loungewear, organic pajamas, organic nightwear, organic nightgowns, U.K., United Kingdom, Tamil Nadu

BY NIGHT

Noctu, which means “by night” in Latin, was founded by a pair of sisters after a trip to India together. Milly Greenslade and Zoe Gale shared a dream: to curate a line of indoor apparel at once “effortlessly elegant and indulgently comfortable.”

After witnessing—by chance—the detrimental effects conventional cotton had on the farmers and the environment, however, the sisters decided that they would only traffic in organic cotton. Before long, they found a suitable partner in Tamil Nadu.

“We work with one of the pioneers of organic cotton farming,” Greenslade, who now runs the brand with her brother, Toby Gale, tells Ecouterre. “They have their own cotton fields, so they know everyone from the first person who planted the cotton seed, to the person sewing the garments to the person packing the boxes ready to ship.”

RELATED | Punjammies’ PJs Give India’s Ex-Prostitutes a Livelihood

All the cotton Noctu uses adheres to fair-trade regulations, which Greenslade says is important to the brand. “We know that everyone who has had a hand in making each Noctu piece has been paid a fair wage and that there is an open trade union for workers and absolutely no child labor,” Greenslade says.

What’s next for the burgeoning brand? Greenslade would like to add children’s and baby lines, as well as homewares like organic bedding, socks, and blankets.

For now, Noctu is doing its part to shift industry and consumer perspectives. “Slowly, attitudes are changing, but if we can’t get everyone to ‘consciously’ choose to buy organic then we hope that by offering simple and stylish nightwear pieces that are gorgeous and organic and fair trade, we can help in a very small way to change things for the better,” Greenslade says. “That is our wish.”

+ Noctu

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.

CURRENT USERS LOGIN

Lost your password?