FROM ME TO WE
“We currently employ more than 600 artisan mamas who live in Free the Children communities across Kenya,” says Roxanne Joyal, founder of Me to We, in a statement. “Together, we leverage the artistic ingenuity of their traditional Maasai beadwork and style pieces into collections that are on-trend with the current and evolving fashion markets. We are grateful to be partnering with Nordstrom, working together to provide young customers with purchasing options that truly make a difference.”
Among the most popular items is the $10 beaded bracelet, which comes in five colorways, each representing a different cause.
Prices of the pieces, which include necklaces, rings, bracelets, and earrings, as well as organic-cotton T-shirts, range from $5 to $100.
Among the most popular items is the $10 “Rafiki” beaded bracelet, which comes in five colorways, each representing a different cause. With each bracelet sold, a gift of healthcare, clean water, wholesome meals, school supplies, or financial tools is given to the children and families in Free the Children communities overseas.
Using a special code on the back of the Rafiki’s packaging, customers can visit a website to learn more about the community they’ve “adopted” through their purchase.
“We love the idea of offering our customers on-trend merchandise that also provides them with the opportunity to celebrate friendship through giving back and making a difference,” says Jennifer Jackson, corporate merchandise manager for BP./Kids at Nordstrom. “We hope that this Me to We Artisans collection will inspire and empower our customers to look for more ways to make a positive impact in their communities and our world.”