Photos by Dmitry Valberg
Any fur that flies at Oslo Fashion Week in February will be strictly metaphorical. Norway has become the first country to ban animal pelts from its biannual runway event. The ban is a response to the efforts Mote Mot Pels (Fashion Against Fur), an anti-fur initiative that has received the support of more than 220 Norwegian fashion industry insiders who refuse to work with fur, including designers Leila Hafzi, Thomas Ryen of Undorn, and John Erling Vinnem of JohnnyLove, as well as Norwegian Elle, Norwegian Cosmopolitan, KK, and Det Nye.
FRIEND OR FAUX?
Founded by designer Fam Irvoll, designer and stylist Kjell Nordström, and fashion editor Hilde Marstrander, in collaboration with the animal-rights group NOAH, Mote Mot Pels has been instrumental to shaping Oslo Fashion Week’s fur-free stance. “It has been a very natural choice for us,” says Paul Vasbotten, general manager of the Oslo Fashion Week. “We are doing this in order to increase ethical values in fashion.”
The work of Mote Mot Pels (Fashion Against Fur) has been instrumental to shaping Oslo Fashion Week’s fur-free stance.
Not everyone shares that sentiment, however. Denmark, Norway’s neighbor to the south, will not be eschewing fur when Copenhagen Fashion Week rolls around. “We believe that fur is a central part of fashion and we have no plans to ban fur from Copenhagen Fashion Week,” says Eva Kruse, the event’s CEO. who believes that fur, like skin and leather, is a natural part of fashion.
“If fur farms are shut down in Norway, the production would just move to other countries like China,” she adds. “Then we will lose all control of how animals are treated.”
Fur real? We see a bucket of red paint in Kruse’s future.