Norway’s soldiers are getting some brand new undies—and they’re eco-friendly, to boot. The Norwegian Armed Forces has placed a massive order of some 50,000 organic-cotton bras, boxer shorts, undershirts, and pants with Frøya Trøya, a military outfitter that made the switch to organic-only fibers in 2009. “We have pretty good capacity, so we can do it,” Camilla Køhler, the company’s managing director, told Verdens Gang, a local newspaper. All of Frøya Trøya’s wares are Nordic Ecolabel—or “Swan”—certified, meaning they adhere to more than 60 criteria involving water, energy, and chemical use.
Although the fresh undergarments will cost more, the outlay isn’t a substantial one, according to Simen Rudi, a member of the armed forces’ logistics division. More important? The level of comfort they’ll afford.
“Organic products and things which help the environment are of course more expensive, but we are not talking about many kroner per unit,” he said. “We have done tests to show that this underwear is nice to wear. That is of course very important for soldiers in the field.”
A representative from Oikos, a Norwegian consortium of organic producers and consumers, praised the army’s move to sustainable clothing.
“This is fantastic!” Maiken Pollestad Sele told Verdens Gang “When the military buys organic cotton, there will be fewer pollutants in the environment where the cotton and garments are made. I think that by doing this, the military is really taking responsibility.”
[Via The Local]