Nudie Jeans Opens NYC Store, Complete With Repair Station

Nudie Jeans, New York City, Make Do and Mend, clothing repair, clothes repair, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly jeans, sustainable jeans, eco-friendly denim, sustainable denim, Sweden, Joakim Levin


Tired of your dungarees? Simply drop them off for a 20 percent discount off your next pair. Nudie will either offer them for resale as secondhand items or recycle them into rag rugs, braided camper seats, and furniture upholstery.

In Nudie’s world, nothing goes to waste. “We don’t believe throwaway and jeans are words that belong together,” the firm insists.

But Nudie’s “slow fashion” tack isn’t the only thing going for it. The winner of 2015 Observer Sustainable Style Award also champions responsible production in all aspects of its supply chain.

As a member of the Fair Wear Foundation, a nonprofit that works to improve conditions in the textile industry, Nudie partners with only a handful of factories to ensure a safe, fair, and ethical working environment for its workers.

INTERVIEW | Nudie Jeans is Changing the Culture of Denim Ownership

Similarly, Nudie partners with the Textile Exchange, an organization that promotes the farming and trade of organically grown cotton, to source its materials.

Its 1,400-square-foot space in the Bowery—Nudie’s 20th store worldwide and its second in the United States—is another way to expand this ongoing dialogue.

“New York has been a sought-after location for some time, and we are excited to set up a long-term home in a neighborhood which feels natural and almost DNA-like to put roots down,” Joakim Levin, cofounder and chairman, said in a statement. “It’s exciting to bring our full concept to the bustle of New York through our full product presentations, but also the personal translation of our core values through our repair service and face-to-face interaction with the local audience.”

When it comes to the impact of Nudie’s repair service, the numbers speak for themselves. In 2014, it repaired 30,000 pairs of jeans worldwide. By 2015, the company expects the figure to exceed 40,000.

The Nudie Jeans Repair Shop is open Monday through Saturday, from 11 a.m. to 7 p.m., and Sundays from 12 p.m. to 6 p.m.

+ Nudie Jeans

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