Nudie Jeans Recycles Worn-Out Jeans Into Hand-Loomed Denim Rugs

Nudie Jeans, recycled jeans, upcycled jeans, recycled denim, upcycled denim, recycled fashion, upcycled fashion, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, recycled rugs, upcycled rugs

Nudie Jeans isn’t about to let a good jean go to waste. The Gothenburg-based denim firm is transforming destroyed dungarees into Scandinavian-inspired rag rugs. Reclaimed from Nudie’s own customers, the jeans are cut down to serrated strips, sewn together, and rolled up on spools. Together with indigo-dyed thread for the weft, the strips are then woven by hand on a manual shuttle loom. “No fabric ages quite as beautifully as denim,” the brand says. “The longer you wear your jeans, the more character and attitude they acquire.” The post-consumer recycled rugs are available at Nudie brick-and-mortar concept stores across the globe, including the Nudie Jeans House in Los Angeles.

+ Nudie Jeans

Related Posts

One Response to “Nudie Jeans Recycles Worn-Out Jeans Into Hand-Loomed Denim Rugs”

  1. jdueling says:

    I think this is a super great idea and love love love them….how can I purchase a denim rug?

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.

CURRENT USERS LOGIN

Lost your password?