Nudie Jeans Recycles Worn-Out Jeans Into Hand-Loomed Denim Rugs

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Nudie Jeans isn’t about to let a good jean go to waste. The Gothenburg-based denim firm is transforming destroyed dungarees into Scandinavian-inspired rag rugs. Reclaimed from Nudie’s own customers, the jeans are cut down to serrated strips, sewn together, and rolled up on spools. Together with indigo-dyed thread for the weft, the strips are then woven by hand on a manual shuttle loom. “No fabric ages quite as beautifully as denim,” the brand says. “The longer you wear your jeans, the more character and attitude they acquire.” The post-consumer recycled rugs are available at Nudie brick-and-mortar concept stores across the globe, including the Nudie Jeans House in Los Angeles.

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One Response to “Nudie Jeans Recycles Worn-Out Jeans Into Hand-Loomed Denim Rugs”

  1. jdueling says:

    I think this is a super great idea and love love love them….how can I purchase a denim rug?

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