Gallery: NY Attorney General Issues Best Practices for Breast-Cancer Marke...

Eric Schneiderman, New York, breast cancer, pinkwashing, Think Before You Pink, cause-related fashion, Avon, Susan G. Komen for the Cure, Breast Cancer Research Foundation, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, cause-related marketing

Photo by Shutterstock

Every October, the nation buys into the spurious notion that shopping can cure breast cancer. Slapping a coat of pink on everything from kitchen appliances to fried chicken has become so de rigueur that breast-cancer advocates have coined the term “pinkwashing” to describe companies that promote pink-ribbon products while continuing to manufacture or sell products linked to the disease. Breast-cancer campaigns have become a billion-dollar cottage industry, yet only a fraction of that money ends up funding breast-cancer research. New York Attorney General Eric T. Schneiderman, for one, wants to see greater transparency and accountability in this pinkest of Wild Wests.

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