Olivia Wilde, Alternative Apparel’s Recycled “Message” Bag Supports Haiti

Olivia Wilde, Alternative Apparel, Haiti, fashion philanthropy, recycled fashion, upcycled fashion, recycled accessories, upcycled accessories, recycled canvas, upcycled canvas, deadstock fabrics, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly bags, sustainable bags, eco-friendly messenger bags, sustainable messenger bags

Olivia Wilde is wild about many things, but chief among them is Haiti, which the actress is helping rebuild after 2010’s devastating earthquake. Wilde, who co-founded Campaign Happiness to support development projects in the region, recently collaborated with Alternative Apparel on a road-ready messenger bag that benefits the Academy for Peace and Justice, a secondary school in Port-au-Prince funded by award-winning filmmaker Paul Haggis’s charity, Artists for Peace and Justice. Constructed from vintage army canvas, antique brass hardware, and pebbled leather trim (the last is an odd choice for a vegan-turned-vegetarian), the bag isn’t just a bag, it’s a promise of a better tomorrow.


“I’ve been trying to figure out how to combine conscious commerce with my life for fashion,” said Wild in the July 2012 issue of Vogue. “I wear [Alternative Apparel’s] sweatshirts every day and live in their maxidresses. And they’re good people!”

Plus, the bag converts from a cross-body messenger into a backpack. Now who wouldn’t be wild about that?

+ Message Bag $138 (also available on Shopbop)

+ Alternative Apparel

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2 Responses to “Olivia Wilde, Alternative Apparel’s Recycled “Message” Bag Supports Haiti”

  1. taghag says:

    exactly how does it benefit the school or the people of haiti? is it manufactured in haiti? on the bag’s product page, someone has asked “what size donation goes to haiti from this purchase?”. it’s not enough to tell engaged consumer it’s a “promise for a better tomorrow”, we’d like some more details, please.

  2. alter_eco@hotmail.com says:

    I thought Olivia Wilde was vegan??? It seems contradictory to promote a bag that has leather on it?? :P

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