Parachuti may be internationally recognized for its fair-trade-certified Panama hats, but the British topper-maker has added several new styles to its assortment, just in time for leaf-peeping season. Inspired by headwear designs that date as far back as the 16th century, a golden age in fashion, Pachacuti brings forth a vibrant, effortlessly chic selection of stitched-ribbon felt cloches and buckled fedoras to keep your noggin covered as the mercury drops.
Pachachuti means “world upside-down” in the Andean Quechua language, and Carry Somers, who founded the clothing and accessories label in 1992, is no stranger to the concept. Whether living in a van in Ecuador after an armed robbery or returning to work just 12 days after the birth of her daughter, Somers is driven to redress the inequalities that run rampant in the fashion industry, no matter what her circumstance. And her efforts have not gone unrecognized. Somers has earned a raft of awards and accolades, including an invitation to Buckingham Palace in 2007 for her contributions to U.K. business.
Pachacuti is the first fair-trade organization to complete the new World Fair Trade Organization certification process.
The company is also the first fair-trade organization in the world to complete the pilot for the new World Fair Trade Organization certification process, which guarantees the highest social and environmental standards throughout its supply chain. By creating sustainable livelihoods for Andean producers, Pachacuti has more than earned the right to label its products as “certified fair trade and sustainable”—another international first.
Somers founded Pachacuti to create fair-trade accessories that promoted sustainable business practices and improved the conditions of working families in Ecuador, where the hats are woven. When asked about the difficult road she has traveled, Somers states, “I already had hundreds of women and their children reliant on my trade, so giving up was unthinkable.” We tip our hat to her.