PETA Wants You to Trick Fur-Wearers on Pinterest

Pinterest, People for the Ethical Treatment of Animals, PETA, fur, animal fur, down, animal leather, leather, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, London Fashion Week, fashion activism, animal cruelty, animal rights, animal welfare, social media

Photo by mrmohock/Shutterstock

This London Fashion Week, People for the Ethical Treatment of Animals wants Pinterest users to pull the wool over the eyes of fur- and leather-lovers—so to speak. The animal-rights group has designed a series of ads, ostensibly touting the latest winter fashion trends, that reveal only their top half when viewed on the digital scrapbooking site. When users click to reveal the full “pin,” however, they see the “cruelty animals face for fashion,” according to the group, which originally commissioned the campaign for Berlin Fashion Week in January. “Please visit PETA US’ Pinterest page and re-pin the ads using these hashtags: #FallWinter2016, #FashionWeek, #LondonFashionWeek and #LFW,” Dan Howe, PETA U.K.’s digital marketing manager, said in a blog post. “Together, we can encourage the fashion world to become truly forward-thinking and move past the use of animal parts.”

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Naked & Famous Launches Vegan, Organic, Gluten-Free Selvedge Jeans

Naked & Famous, eco-friendly jeans, sustainable jeans, eco-friendly denim, sustainable denim, organic denim, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, vegan denim, vegan jeans, vegan fashion, vegan clothing, vegan style, organic jeans

“Gluten-free denim?” we hear you scoff. “What a ridiculous notion!” Turns out, the label is a bit of a humbug—jeans aren’t made from wheat, after all. But Naked & Famous’s Whole Foods-esque offering does have a few things going for it. For one thing, it’s one of the company’s “most sustainable” jeans yet. Made in Canada, the selvedge jeans comprise 100 percent unbleached organic cotton from Japan that’s been dyed using natural, plant-derived indigo. Plus, that leather-like patch on the back is actually heavy cardboard that only looks and feels like the animal stuff. The pants come in two cuts: the tapered “Weird Guy” and slim-fitting “Super Skinny Guy.” Celiac disease or not, we can recommend neither of these for eating.

+ Naked & Famous

 

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The Body Shop Wants to be the World's Most Sustainable Business

by , 02/19/16   filed under: Eco-Friendly Beauty

The Body Shop, hemp, eco-beauty, eco-friendly beauty, sustainable beauty, green beauty, cruelty-free beauty, Jeremy Schwartz, eco-friendly skincare, sustainable skincare, cruelty-free skincare, eco-friendly personal care, sustainable personal care, cruelty-free personal care

To celebrate their 40th birthday, The Body Shop is launching a new commitment to become the world’s most ethical and sustainable business. The vigorous commitment will include programs in all facets of the business across the globe that will become totally active by 2020. Entitled Enrich Not Exploit, the commitment will target The Body Shop’s ingredients, products, packaging, stores, employees, suppliers and campaigns, making sure they are as sustainable and ethical as possible.

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H&M, M&S Not Fulfilling "Living Wage" Promises, Says New Report

Labour Behind the Label, Marks & Spencer, H&M, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, workers rights, human rights, sweatshops, sweatshop workers, sweatshop labor, forced labor, India, Bangladesh

H&M and Marks & Spencer can ballyhoo their stances on ethical sourcing all they want, but not everyone is buying it. Among the skeptics? Labour Behind the Label, a workers-rights group that claims that the retailers have not lived up to their promises to promote “fair living wages” for the people who make their clothes. “Both brands have hung their ethical credentials around this key human rights issue, to great applaud, but without reporting clearly on the outcomes of the schemes,” wrote Anna McMullen, lead author of the U.K. group’s latest report. “While consumers are left to trust that what was said is being done, many are left wondering about the real impact of the promises that were made.”

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Supermodel Lily Cole's Three Rules for Shopping Ethically

by , 02/18/16   filed under: Eco-Celebrities, Quotes

Lily Cole, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, quotes, eco-celebs, eco-friendly celebrities, sustainable celebrities, green celebrities, eco-models, eco-friendly models, sustainable models, green models

Photo by Denis Makarenko/Shutterstock

Livia Firth, a big cheerleader in the ethical fashion space, has challenged people to wear everything they own at least 30 times. So when you buy something, have it in your head that you will wear it a lot.

“I wear the same bit of my wardrobe again and again and again until it falls apart, and then, if I have an event or a party, I go to the back of the wardrobe and pull out an old dress that will hopefully still fit.

“Secondly, try to buy brands that are doing good in the world. And thirdly, avoid cheap impulse buys. Only buy things you really love. And then love them!”

—Supermodel, entrepreneur, and environmental advocate Lily Cole, speaking to Time Out London on how to shop for clothes responsibly.

 

"Breadline" Clothing Line Highlights U.K.'s Hidden Hunger Crisis

 

Ecotec: A Traceable, Italian-Made Yarn Derived From Recycled Cotton

Ecotec, recycled cotton, upcycled cotton, textile waste, cotton, Italy, eco-textiles, eco-friendly textiles, sustainable textiles, eco-fabrics, eco-friendly fabrics, sustainable fabrics, C.L.A.S.S., Fildi, Marchi

ECOTEC \ēkōˈtek\

n. 1 a: A Marchi & Fildi yarn derived from 100 percent pre-dyed cotton textile clippings. b: Made in Italy using an exclusive, traceable, and Oeko-Tex– and Global Recycle Standard-certified manufacturing process. 2 a: Helps reduce waste generated from the production of clothing while reducing the use of virgin resources. b: Generates 56.3 percent fewer greenhouse gases, uses up to 56.6 percent less energy, and consumes 77.9 percent less water than comparable textiles, according to an Istituto per la Certificazione Etica ed Ambientale (ICEA) life-cycle assessment. 3: Can be used to create wovens, knitwear, circular knits, jersey, and hosiery for the fashion, interior-design, and home-textile sectors. 4: Registered with C.L.A.S.S (Creative Lifestyle and Sustainable Synergy), a cross-platform network that provides innovative and sustainable solutions to the textile and fashion industries.

 

Beth Ditto's Plus-Size Fashion Line is Ethical, Timeless, "Unapologetic"

 

Cora: An Organic-Tampon Subscription Service That Helps Girls in Need

by , 02/16/16   filed under: Eco-Friendly Beauty

Cora, organic tampons, eco-friendly tampons, sustainable tampons, organic cotton, subscription boxes, eco-friendly sanitary napkins, eco-friendly sanitary pads, sustainable sanitary napkins, sustainable sanitary pads, fashion philanthropy, eco-friendly personal care, sustainable personal care, menstrual products, menstruation

Don’t be fooled by Cora’s sleek designer packaging. The tampon subscription service is more than a good-looking way to deal with “that time of month.” For one thing, Cora’s tampons are made of 100 percent fragrance-free organic cotton, which mean no hinky chemicals in your you-know-where. Cora also has a social mission. For every month’s supply of tampons you order, the company provides a free month’s worth of sustainable pads to girls in need in countries such as India, where as many as one in five drop out of school because of inadequate sanitary napkins, sanitation, and separate facilities for girls.

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Energy-Harvesting Shoes Could Charge Smartphones With Footsteps

Energy-Harvesting Shoes Could Charge Smartphones With Footsteps

No power outlet? No problem! If a pair of University of Wisconsin–Madison engineers has its way, juicing up a dying smartphone could soon be as easy as plugging it into your shoe. In…

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Daisy & Elizabeth Makes Ethical Lingerie for the "Modern Cowgirl"

Daisy & Elizabeth Makes Ethical Lingerie for the "Modern Cowgirl"

RHINESTONE COWGIRLS Hartmann and NeSmith describe the Daisy & Elisabeth girl as a strong-willed free spirit who loves rock ‘n roll, country music, whiskey drinking, and…

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And the Winners of the 2016 H&M Global Change Award Are...

And the Winners of the 2016 H&M Global Change Award Are...

The people have spoken! At a glitzy event in Stockholm on Wednesday evening, the Crown Princess Victoria of Sweden handed out prizes to the winners of H&M’s inaugural…

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Don't Fall for Cheap, Trendy E-Tailers That Advertise on Facebook

Don't Fall for Cheap, Trendy E-Tailers That Advertise on Facebook

Photo by Shutterstock My Dad is full of aphorisms. One of his favorites? If you pay peanuts, don’t be surprised if you get monkeys. Nowhere does this hold more true than with the…

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Livia Firth Turns Eco-Fashion Designer for Marks & Spencer

Livia Firth Turns Eco-Fashion Designer for Marks & Spencer

GREENER MATERIALS Inspired by Jackie Kennedy and Audrey Hepburn, two icons known for their elegance and simplicity, every piece has been “made with integrity and [will] live in…

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Pharrell Williams is Now Co-Owner of G-Star Raw

Pharrell Williams is Now Co-Owner of G-Star Raw

Photo by Jaguar PS/Shutterstock Pharrell Williams, “Happy” hitmaker, plastics recycler, and sustainability spokesperson, can now add another appellation to his resume:…

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Iran's "Walls of Kindness" Are Helping People in Need Stay Warm

Iran's "Walls of Kindness" Are Helping People in Need Stay Warm

Photos by Vahid Salemi for Associated Press Nobody knows who started Iran’s first “Wall of Kindness,” but the similar setups have sprouted up all over the Middle…

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Vetements' Demna Gvasalia: Current Fashion Calendar "Doesn't Work Anymore"

Vetements' Demna Gvasalia: Current Fashion Calendar "Doesn't Work Anymore"

“You have no choice—whether you are the creative director or a designer on the team. You also don’t have time to really analyze and think about what you’re doing. You have…

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Wintervacht Upcycles Discarded Blankets Into Cozy Jackets

Wintervacht Upcycles Discarded Blankets Into Cozy Jackets

COATS OF MANY COLORS Sourcing-wise, Wintervacht is spoiled for choice. “The Netherlands used to have a very big industry of blanket-making,” van Oorsouw said.…

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