WWF, H&M Ink Five-Year Sustainability Partnership

by , 03/31/16   filed under: Eco-Fashion Brands, Eco-Fashion News

WWF, World Wildlife Fund, H&M, water, water conservation, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Pierre Börjesson, Mariann Eriksson

Photo by Olia Gozha/Unsplash

H&M and the World Wildlife Fund are embarking on a five-year partnership to create a more responsible fashion industry. The new endeavor, which expands upon previous efforts to minimize the Swedish retailer’s water footprint, will include climate action, water stewardship, and a “strategic dialogue” that explores the broader sustainability challenges facing the industry. “Together, we are taking a holistic and science-based approach that aims to break new ground within sustainability and fashion,” Mariann Eriksson, marketing director at WWF, said in a statement. “After working closely together with H&M for the past three years, we know they are committed to being good stewards of shared resources, and eager to contribute to shifting the industry towards more sustainable models.”

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Dutch Government Seeks to Improve Garment Industry Conditions

by , 03/31/16   filed under: Eco-Fashion News, Worker Rights

Covenant for Sustainable Garments and Textiles, the Netherlands, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, workers rights, human rights, sweatshops, sweatshop workers, sweatshop labor, forced labor, child labor, Bangladesh, Cambodia, Turkey, Pakistan, India, Lilianne Ploumen

Photos by EU2016NL

The Dutch government, along with a coalition of trade unions, non-governmental organizations, and industry groups, has pledged to address the myriad social and environmental issues endemic to garment- and textile-producing countries such as Bangladesh, India, Pakistan, and Turkey. An agreement, drafted under the eye of the Social and Economic Council of the Netherlands, lists child and forced labor, environmental pollution, living wages, better working conditions, and animal welfare among the key areas that require “practical improvements.” The covenant is still in its early stages. Not only does it need to secure funding, but it also has to secure the signatures of at least 35 brands and retailers—representing 30 percent of sales in the Netherlands—by June.

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5 Pieces, 30 Outfits: Vetta Offers The Ultimate Eco-Capsule Collection

by , 03/30/16   filed under: Women's Eco-Fashion

 

G-Star Raw, Ted Baker Make Sustainability Scores, Roadmaps Public

by , 03/30/16   filed under: Eco-Fashion Brands, Eco-Fashion News, Online Tools, Site Seeing

Mode Tracker, Made-By, sustainability reports, supply chains, transparency, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, G-Star Raw, Ted Baker, Vivobarefoot, Haikure

G-Star Raw, Ted Baker, Haikure, and Vivobarefoot are going public—with their sustainability scores, that is. The four brands are part of a pilot program with Made-By, a European not-for-profit dedicated to improving environmental and social conditions within the fashion industry. After a year of working with “Mode Tracker,” a roadmap-progress tool designed to engage brands and retailers in a wide range of sustainability issues, the companies are ready to lay bare the successes and challenges of verifying—and ultimately improving—their supply chains. “Until now, fashion companies’ sustainability performances have not been independently verified, consumer-friendly, based on a common standard or often published,” Made-By said in a statement. “Today’s announcement changes all that.”

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Brave GentleMan's Unisex Fashion Features Vegan Wool, Faux Leather

by , 03/29/16   filed under: Eco-Fashion Brands, Eco-Friendly Shoes, Eco-Textiles, Features, Men's Eco-Fashion, Vegan Fashion, Women's Eco-Fashion

 

"Netflix of Fashion" Wants You to "Stream" Your Everyday Clothes

by , 03/29/16   filed under: Eco-Fashion Brands, Eco-Fashion News, Site Seeing

Rent the Runway Unlimited, Rent the Runway, clothing rentals, dress rentals, collaborative consumptions, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-fashion websites, online tools

Photo by Milada Vigerova/Unsplash

Of all the clothes you own, how many end up gathering dust in your closet? If you’re anything like the average woman, it’s probably about 20 percent. We can blame much of this on the impulse to shop based on short-lived trends—“fast fashion” is a trap!—rather than core but versatile pieces we are eager to restyle. But what if you could have a closet full of of-the-moment looks without the long-term commitment? Enter Rent the Runway Unlimited, a new service from the “Netflix of fashion” that is doing for everyday clothes what it did for designer dresses and accessories. Described as a “closet in the cloud,” Unlimited is the first subscription service to give women access to an endless rail of high-end clothing for a flat monthly fee.

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Reformation's Yael Aflalo: Sustainability Shouldn't be a Bonus

by , 03/28/16   filed under: Quotes

 Yael Aflalo, Reformation, quotes, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Photo by Celeste Sloman

“Let’s get a few additional facts straight…I eat cheeseburgers, I wear leather, and I sleep on cotton sheets. As a consumer, I can rationalize these transgressions as minimal in the grand scheme of things.

“What I can’t rationalize is being a part of a business that produces tens of thousands of dresses a month in China that are hurting the world we live in. Once I realized the scope of the impact that my industry’s production has on the environment, I knew I had to make a change.

“To make Reformation clothing, we use sustainable fabrics, repurposed vintage clothing and rescued fabric from fashion houses that have over-ordered. Our office in Los Angeles also sources electricity from 100 percent renewable-power suppliers, and we use LED lighting and Energy Star–rated appliances. We pay attention to every detail and do what we can to improve every day.

“The other big piece of my approach has been educating the consumer. It’s not only our job to provide beautiful, limited-edition clothing to women around the world, but also to let our consumers know how much power they can have in the fight against traditional fashion practices.

“I hope that, moving forward, sustainability isn’t seen as an added bonus for companies. It should just be the standard.”

—Yael Aflalo, founder and CEO of Reformation, writing in Time’s Motto blog about her vision for the fashion industry.

 

7 Things to Know About H&M's 2016 Conscious Exclusive Collection

by , 03/28/16   filed under: Features, Reused / Recycled Eco-Fashion, Women's Eco-Fashion

 

Levi's is Open-Sourcing Its Water-Saving "Water<Less" Process

by , 03/25/16   filed under: Eco-Fashion Brands, Interviews, Q&A

waterless jeans, waterless dyeing, Levi's, Levi Strauss, Michael Kobori, interviews, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly jeans, sustainable jeans, eco-friendly denim, sustainable denim, water conservation, water, World Water Day

On World Water Day, Levi’s made a bold move. Borrowing a page from the tech industry, the denim giant went public with its “Water<Less” process—the same water-squeezing finishing techniques that it has honed for the past nine years. Trade secrets, the company reasoned, have no place in a drying world. If the rest of the apparel industry can learn and build upon its innovations, it could rack up water savings of at least 50 billion liters by 2020—enough to supply every family in New Orleans for a year. Ecouterre caught up with Michael Kobori, vice president of social and environmental sustainability at Levi Strauss & Co., to talk about the company’s trail-blazing decision, its obsession with water footprints, and why it’s mandating water education for all of its employees.

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No More Laundry? These Textiles Clean Themselves With Sunlight

No More Laundry? These Textiles Clean Themselves With Sunlight

Photo by Caspar Rubin/Unsplash Could this be the end of washing? Scientists at the Royal Melbourne Institute of Technology in Australia have discovered a cheap and efficient new way to…

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New Campaign Calls Out "Hypocrisy" of Toxic Yoga-Apparel Brands

New Campaign Calls Out "Hypocrisy" of Toxic Yoga-Apparel Brands

In “Gandhi Does Yoga,” a tongue-in-cheek video by College Humor, ol’ Mahatma himself rises from the dead to visit the “world’s least Hindu gym.” The…

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Timo Weiland's Banana Republic Collection is Made in NYC

Timo Weiland's Banana Republic Collection is Made in NYC

MADE IN NYC “Since launching the brand, we have designed, cut, and sewn our core signature woven styles in New York with factory partners based in the Garment District,”…

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"Lifepack" is a Solar-Powered, Anti-Theft Backpack for Mobile Workers

"Lifepack" is a Solar-Powered, Anti-Theft Backpack for Mobile Workers

HOLD EVERYTHING Certainly Solgaard, himself an avid backpacker, has found his niche. With more than a month left on its Kickstarter campaign, the Lifepack has already achieved its…

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Armani Goes Fur-Free Across All Brands

Armani Goes Fur-Free Across All Brands

In a move that animal-rights groups are hailing as historic, the Armani Group has committed to eliminating the use of fur in its collections across all brands, including Giorgio Armani,…

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Scottish Designers Turn Thrift-Store Rags Into Couture Riches

Scottish Designers Turn Thrift-Store Rags Into Couture Riches

A pair of Scottish designers have transformed used clothing from one of the United Kingdom’s top clothing recyclers into a couture collection that challenges our ideas of waste.…

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7 Eco-Friendly Fabrics That Will Disrupt the Luxury Fashion Industry

7 Eco-Friendly Fabrics That Will Disrupt the Luxury Fashion Industry

THE MEDIUM IS THE MESSAGE Bettoni’s audience included several finalists from the CFDA + Lexus Fashion Initiative, among them Erin Isakov of Erin Snow, Britt Cosgrove and Marina…

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Shwood's "Badlands" Eyewear Incorporates Plants, Feathers

Shwood's "Badlands" Eyewear Incorporates Plants, Feathers

Take a piece of America’s untamed beauty with you, wherever you may roam, with Shwood’s latest line of stylish and sustainable eyewear. Inspired by the striking geologic…

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Hold the Phone, Matt & Nat Just Launched Vegan Shoes

Hold the Phone, Matt & Nat Just Launched Vegan Shoes

Hold the phone and shut the door: Matt & Nat now sells shoes. (That squee of delight you heard was us, #sorrynotsorry) Featuring the same ethically sourced, animal-friendly…

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