BeGood Wants to be the World's First Zero-Waste Clothing Retailer

by , 04/28/15   filed under: Eco-Fashion Brands, Features, Interviews

BeGood, eco-fashion boutiques, eco-fashion stores, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, California, San Francisco, zero waste, closed-loop economy, cradle to cradle, made in the U.S.A., Mark Spera, Dean Ramadan

With the “lofty ambitions” of becoming an entirely waste-free retailer, BeGood certainly have their work cut out for them. But they are managing to tackle to issue of waste in the fashion industry with a grace, grit and sense of humor that is refreshingly direct. The team tell it how it is, arguing the case for eco fashion by noting that big retail is the second biggest polluting industry in the world, and that organic fabric is stronger and softer than regular material. Their designs are as straightforward as their opinions about sustainable fashion, offering a collection of timeless garments – think sustainable alternative to GAP – that do not get caught up in seasonal fads. Co-founder Mark Spera discussed how the designers go about ensuring they produce in a way that is as green as possible in this Q&A with Ecouterre.

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Kim Kardashian's Fur Bikini Might Have Been Historical Cosplay

by , 04/27/15   filed under: Fashion Artifacts

fashion artifacts, animal fur, seal fur, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, National Museum of Denmark, Denmark, Copenhagen

The ridiculousness that is Kim Kardashian came to a head in January, when the reality-show star hit the slopes in Utah wearing a fur bikini—or “furkini,” as she dubbed it on Instagram. Designed by her husband, fellow fur enthusiast Kanye West, the garment might have been just another transparent grab for attention, if it wasn’t for the fact that it has actual historic precedent. On the website Atlas Obscura, writer Ella Morton describes a similar article of clothing, known as the naatsit, that was apparently all the rage among women in 19th Greenland.

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John Oliver Skewered Fast Fashion on HBO—And It Was Glorious

by , 04/27/15   filed under: Eco-Celebrities, Eco-Fashion News, Worker Rights

John Oliver, HBO, Last Week Tonight, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, sweatshops, sweatshop workers, sweatshop labor, forced labor, Walmart, Gap, Forever 21, eco-celebs, eco-friendly celebrities, sustainable celebrities, green celebrities, The Children's Place, Joe Fresh, Zara, fast fashion

Photo by Debby Wong/Shutterstock

Last Week Tonight’s John Oliver took to his HBO pulpit Sunday night to fire a blistering denunciation of fashion retailers that sell trendy clothing made by overseas labor on the cheap. A master class in the art of the takedown, the segment ripped apart the likes of Forever 21, Gap, H&M, and Walmart not only for enabling “Midwestern tweens to dress like 40-something alcoholics attending the funeral of a Tel Aviv nightclub owner,” but also for profiting off the backs of sweatshops and child labor. (Zara co-founder Amancio Ortega, with an estimated net worth of net worth at $67.1 billion, ranks fourth on Forbes annual list of the world’s wealthiest.)

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Zady's Maxine Bédat: If a Cheap Garment Falls Apart, It's Not a Deal

by , 04/24/15   filed under: Quotes

Maxine Bédat, Zady, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, quotes, fast fashion

“When you go to make a purchase, take a look at the product and ask yourself: ‘am I being cheated?’ If a product from a ‘fast fashion’ chain is falling apart before you’ve even bought it, it’s not a deal. It’s the fast-fashion company trying to get you to buy something that is quick on trend but slow on quality.”

—Maxine Bédat, co-founder of ethical e-tailer Zady, speaking to Fortune on Friday about fast fashion’s focus on quantity over quality.

 

Has the Rana Plaza Disaster Really Changed the Garment Industry?

by , 04/24/15   filed under: Features, Worker Rights

Rana Plaza, Samantha Maher, Labour Behind the Label, workers rights, human rights, sweatshops, sweatshop workers, sweatshop labor, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Bangladesh

On second anniversary of the collapse of Rana Plaza, a disaster that killed 1,138 garment workers and injured thousands more in Bangladesh, one question appears to be on the mind of commentators, journalists, politicians and activists alike: Two years on, what has really changed? The answer is relatively simple: not that much. Workers are still earning poverty wages, union organisers are still being threatened and attacked, and workers and their families are still are awaiting full compensation.

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Reformation Debuts Low-Carbon Clothing, "RefScale" Eco-Index

by , 04/23/15   filed under: Eco-Fashion Brands, Women's Eco-Fashion

Reformation, RefScale, Low Carb, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Yael Aflalo, Earth Day, Earth Month, carbon footprint

In celebration of Earth Month, eco-chic fashion brand Reformation launched RefScale, a detailed “eco-gauge” feature on every product page informing customers how much of an impact their purchase has on the environment. This visual compares Reformation’s impact on water and CO2 with that of traditional manufacturing methods for every piece of clothing on the brand’s site. The comparison also informs the customer of the total amount in water and CO2 saved by purchasing Reformation garments. RefScale not only encourages increased transparency within the fashion industry but also motivates consumers to purchase based on more informed decisions.

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The North Face Wants to Recycle 100,000 Pounds of Textiles

by , 04/23/15   filed under: Eco-Fashion Brands, Eco-Fashion News, Reused / Recycled Eco-Fashion

The North Face, Clothes the Loop, clothing recycling, clothes recycling, recycled fashion, upcycled fashion, recycled clothing, upcycled clothing, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, clothing take-back, take-back programs, Adam Mott

Clothing recycling just got a whole lot easier, thanks to a nationwide roll-out of “Clothes the Loop,” a take-back/recycling program designed by The North Face to divert textiles from the landfill. Two years after the outdoor-apparel company pilot-tested the scheme at select locations, Clothes the Loop is now available at all 83 of The North Face retail and outlet stores across the United States. The move couldn’t come at a more opportune time. Americans bin roughly 24 billion pounds of post-consumer textile waste every year, according to the U.S. Environmental Protection Agency. That number, by nearly all accounts, is only getting bigger.

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Take a Selfie, Help Garment Workers' Rights Go Viral

by , 04/22/15   filed under: Eco-Fashion News

Fashion Revolution Day, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Fashion Revolution, Rana Plaza

A selfie can be more than an exercise in narcissism. Help garment workers’ rights go viral on Friday by posting a picture of yourself with your clothing inside out and asking #WhoMadeMyClothes.

+ Fashion Revolution Day

 

"Traceable" Explores Growing Disconnect With How Clothes Are Made

by , 04/22/15   filed under: Features, Interviews

Traceable, Laura Siegel, eco-fashion films, eco-fashion documentaries, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Clique Pictures, Lauren Grant, Jennifer Sharpe, Brooklyn Fashion + Design Accelerator, Fashion Revolution, Fashion Revolution Day

Looking for some food for thought? Drop by Pratt Institute’s Brooklyn Fashion + Design Accelerator on Thursday for a screening of Traceable, a documentary about the first world’s growing disconnect with the hands that make our clothes. Filmed in the aftermath of the collapse of the Rana Plaza garment factory in Bangladesh, a devastating event that killed 1,138 workers and maimed thousands more, Traceable follows Toronto designer Laura Siegel as she struggles to reconcile her role in the fashion industry with the anonymous artisans who shoulder it. Ecouterre reached out to director Jennifer Sharpe to suss out Traceable’s underlying message, the importance of transparency, in the supply chain, and which apparel firms are doing “traceability” right.

Traceable
Brooklyn Fashion + Design Accelerator
630 Flushing Ave, 7th Flr.
Brooklyn, NY 11206

April 23, 2015
6:30 p.m. to 9:30 p.m.

You can also catch Traceable on MTV, M3, E!, and Bravo in Canada on April 24 at 8 p.m. ET, and on Pivot in the United States on June 24 at 9 p.m. ET.

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JeBlue, Manhattan Portage Turn Old Airline Uniforms Into Bags

JeBlue, Manhattan Portage Turn Old Airline Uniforms Into Bags

TRUE BLUE Each bag not only diverts textiles from landfills, according to Mendelsohn, but it also represents a piece of airline history “once worn by some of the most unique crew…

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Livia Firth: Fast Fashion is an "Evil Machine" of Exploitation

Livia Firth: Fast Fashion is an "Evil Machine" of Exploitation

Photo by Featureflash/Shutterstock “Over the past two decades fashion has changed thanks to this new phenomenon called ‘fast fashion’ and now we have a situation…

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Fashion Revolution Day Asks "Who Made Your Clothes?"

Fashion Revolution Day Asks "Who Made Your Clothes?"

As participants in more than 65 countries gather on Friday to commemorate the second anniversary of the collapse of the Rana Plaza garment factory in Bangladesh, one question will loom…

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Neiman Marcus Persists in Selling Real Fur as "Faux"

Neiman Marcus Persists in Selling Real Fur as "Faux"

The Humane Society of the United States has accused Neiman Marcus of violating an agreement not to sell “faux fur” products containing actual animal fur. In a complaint…

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South Africa's The Joinery is Turning Fashion Into a Social Movement

South Africa's The Joinery is Turning Fashion Into a Social Movement

“Do Something. Anything.” South African fashion brand The Joinery stands strong behind the belief that if everyone does something, no matter how small, all of us can make a…

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"Photochromia" Garments Reveal Hidden Patterns in Sunlight

"Photochromia" Garments Reveal Hidden Patterns in Sunlight

Wear a Photochromia shirt inside and it will look one way. Take it outside into the sun and it will magically transform before your eyes to reveal hidden geometries. Photochromia is a…

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Artist Merry Coor Turns Loved Ones' Ashes Into Memorial Pendants

Artist Merry Coor Turns Loved Ones' Ashes Into Memorial Pendants

Ashes to ashes, dust to dust? Not if you’re California glassmaker Merry Coor. The Eureka resident specializes in making “ash beads”: tangible mementos of the deceased…

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NRDC's Linda Greer is Cleaning Up China's Toxic Fashion Industry

NRDC's Linda Greer is Cleaning Up China's Toxic Fashion Industry

Linda Greer ranks among the fashion industry’s leading “toxic avengers.” As director of the Natural Resources Defense Council’s five-year-old “Clean by…

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NRDC's "Clean by Design" Helps China's Garment Industry Turn a Corner

NRDC's "Clean by Design" Helps China's Garment Industry Turn a Corner

Photo by Shutterstock There’s a trick to knowing what colors will infuse next season’s trends, according to Linda Greer, senior scientist at Natural Resources Defense…

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