Levi's is Open-Sourcing Its Water-Saving "Water<Less" Process

by , 03/25/16   filed under: Eco-Fashion Brands, Interviews, Q&A

waterless jeans, waterless dyeing, Levi's, Levi Strauss, Michael Kobori, interviews, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly jeans, sustainable jeans, eco-friendly denim, sustainable denim, water conservation, water, World Water Day

On World Water Day, Levi’s made a bold move. Borrowing a page from the tech industry, the denim giant went public with its “Water<Less” process—the same water-squeezing finishing techniques that it has honed for the past nine years. Trade secrets, the company reasoned, have no place in a drying world. If the rest of the apparel industry can learn and build upon its innovations, it could rack up water savings of at least 50 billion liters by 2020—enough to supply every family in New Orleans for a year. Ecouterre caught up with Michael Kobori, vice president of social and environmental sustainability at Levi Strauss & Co., to talk about the company’s trail-blazing decision, its obsession with water footprints, and why it’s mandating water education for all of its employees.

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No More Laundry? These Textiles Clean Themselves With Sunlight

by , 03/25/16   filed under: Wearable Technology

self-cleaning clothing, self-cleaning textiles, RMIT, Royal Melbourne Institute of Technology, nanotechnology, nanoparticles, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, bizarre eco-fashion, water conservation, Rajesh Ramanathan, eco-friendly laundry, eco-textiles, eco-friendly textiles, sustainable textiles, eco-fabrics, eco-friendly fabrics, sustainable fabrics

Photo by Caspar Rubin/Unsplash

Could this be the end of washing? Scientists at the Royal Melbourne Institute of Technology in Australia have discovered a cheap and efficient new way to grow nanostructures—teeny tiny metal structures that can degrade organic matter when exposed to light—directly on fabric. The result? A new breed of self-cleaning textiles that expel dirt and stains when placed under a light bulb or worn out in the sun. It doesn’t take long, either. Fabrics used in tests have so far required less than six minutes to “spontaneously clean” themselves, according to Rajesh Ramanathan, a postdoctoral fellow at RMIT’s School of Science.

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New Campaign Calls Out "Hypocrisy" of Toxic Yoga-Apparel Brands

Save Yoga From Plastic, Proyog, eco-friendly eco-friendly athletic wear, sustainable eco-friendly athletic wear, eco-friendly yoga wear, sustainable yoga wear, yoga, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, toxic pollution, toxic chemicals, Malika Baruah, Athleta, Nike, Yogasmoga

In “Gandhi Does Yoga,” a tongue-in-cheek video by College Humor, ol’ Mahatma himself rises from the dead to visit the “world’s least Hindu gym.” The yoga instructor, lithe and blonde, considers Gandhi with a tight smile. “Maybe next time try and wear appropriate attire? Maybe a Lycra top?” she asks. Gandhi protests. “This is a traditional Indian dhoti,” he sputters. “I spun it myself.” The instructor gives a false laugh. “Riiight…there’s a Lululemon down the street,” she says. Yoga, at least the yoga that started in India hundreds, if not thousands of years ago, is a practice defined as much by its physicality as it is its spirituality. But a funny thing happened on the way to enlightenment. For most “yogis” in the United States, the art of the asana is less of a therapeutic discipline than it is a calorie-burning competitive sport.

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Timo Weiland's Banana Republic Collection is Made in NYC

by , 03/23/16   filed under: Women's Eco-Fashion

 

"Lifepack" is a Solar-Powered, Anti-Theft Backpack for Mobile Workers

 

Armani Goes Fur-Free Across All Brands

Giorgio Armani, Armani, Armani Group, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, fur, animal fur, animal cruelty, animal welfare, animal rights, Humane Society of the United States, Fur-Free Alliance

In a move that animal-rights groups are hailing as historic, the Armani Group has committed to eliminating the use of fur in its collections across all brands, including Giorgio Armani, Emporio Armani, and A/X Armani Exchange. “Technical progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals,” Giorgio Armani, the Italian company’s namesake founder, said in a statement released by the Fur-Free Alliance. “Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

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Scottish Designers Turn Thrift-Store Rags Into Couture Riches

Zero Waste Scotland, Aimee Kent, Black Cherry Studio, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, recycled fashion, upcycled fashion, recycled clothing, upcycled clothing, recycled clothes, upcycled clothes, Salvation Army, Love Your Clothes

A pair of Scottish designers have transformed used clothing from one of the United Kingdom’s top clothing recyclers into a couture collection that challenges our ideas of waste. The looks are the work of Aimee Kent and Black Cherry Studio, who spent 12 weeks rifling through the Salvation Army warehouse as part of a residency with Zero Waste Scotland, an initiative works with local businesses and communities to use resources sustainably, and Love Your Clothes, part of the Waste & Resources Action Programme. The twin ranges, which are estimated by experts to be worth at least an £4,000 ($5,684) each, made their debut last week at the charity’s flagship store in Dumbarton Road in Glasgow, where they were modeled by former Miss Scotland and Miss United Kingdom Nicola Mimnagh.

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7 Eco-Friendly Fabrics That Will Disrupt the Luxury Fashion Industry

by , 03/22/16   filed under: Eco-Textiles, Features

 

Shwood's "Badlands" Eyewear Incorporates Plants, Feathers

Shwood, eco-friendly eyewear, sustainable eyewear, eco-friendly sunglasses, sustainable sunglasses, eco-friendly eyeglasses, sustainable eyeglasses, Badlands National Park, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, feathers, flowers

Take a piece of America’s untamed beauty with you, wherever you may roam, with Shwood’s latest line of stylish and sustainable eyewear. Inspired by the striking geologic vistas of South Dakota, as well as the poetry of Ralph Waldo Emerson, the “Badlands” collection features molted osprey feathers and shredded desert flowers suspended in resin, the result of a new casting technique pioneered by the Oregon firm. Emerson’s words—“Though we travel the world over to find the beautiful, we must carry it with us or we find it not”—lie at the heart of the designs, which use cellulose acetate (derived from cotton and wood pulp) and domestic walnut hardwood to capture a fleeting moment in nature.

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Hold the Phone, Matt & Nat Just Launched Vegan Shoes

Hold the Phone, Matt & Nat Just Launched Vegan Shoes

Hold the phone and shut the door: Matt & Nat now sells shoes. (That squee of delight you heard was us, #sorrynotsorry) Featuring the same ethically sourced, animal-friendly…

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H&M Enlists M.I.A. to Collect 1,000 Tons of Used Clothing

H&M Enlists M.I.A. to Collect 1,000 Tons of Used Clothing

One of the best things to come out of H&M’s sustainability push is its garment take-back program. Despite spanning all 3,900 of its stores in 61 markets worldwide, however,…

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Watch "Designing Change," A Short Film About Suzy Amis Cameron's Red Carpet Green Dress Campaign

Watch "Designing Change," A Short Film About Suzy Amis Cameron's Red Carpet Green Dress Campaign

Ecouterre presents an exclusive look at Designing Change, a short film that charts the evolution of Suzy Amis Cameron’s Red Carpet Green Dress ethical-fashion initiative from its…

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Tripty Project Makes Zero-Waste Bags, Clothing Out of Discarded Pineapples

Tripty Project Makes Zero-Waste Bags, Clothing Out of Discarded Pineapples

Luke Swanson and Brooke McEver were working in Bangladesh at the time of the incredible garment industry tragedy at Rana Plaza. In reaction, they decided to found a company to train…

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PETA Gives TOMS "Compassionate Business" Award

PETA Gives TOMS "Compassionate Business" Award

With its prodigal use of leather and suede, TOMS isn’t your typical People for Ethical Treatment of Animals–approved retailer. Yet the shoe—and bag, and sunglass, and…

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Millennials More Likely Than Older Adults to Donate Unwanted Clothes

Millennials More Likely Than Older Adults to Donate Unwanted Clothes

Photo by Shutterstock Millennials may have no idea how to sew on a button, but they’re also less likely than older adults to throw old clothes and other unwanted textiles into the…

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Alice + Whittles Debut Fair-Trade Rain Boots in Time for April Showers

Alice + Whittles Debut Fair-Trade Rain Boots in Time for April Showers

PUDDLE JUMPERS The solution quickly presented itself: “We wanted to create rain boots that were well-made and -designed while being ethical on a social and environmental…

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Les Lunes: Parisian-Inspired Ethical Lingerie, Clothing That Smolders With Sex Appeal

Les Lunes: Parisian-Inspired Ethical Lingerie, Clothing That Smolders With Sex Appeal

As a busy, jet-setting business owner, Les Lunes creator Anna Lecat found it nearly impossible to find complementary fashion for her lifestyle that mirrored both elegance and comfort.…

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This Sprout-Covered Vest is a Chia Pet You Can Wear

This Sprout-Covered Vest is a Chia Pet You Can Wear

BETTER TOGETHER To create her vest, Esponette laid out cut pieces of muslin on a foam mannequin that she saturated with water. She then planted the chia seeds, which germinated into…

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