Pantene Rolls Out First Sugarcane-Based Plastic Packaging

by , 04/25/11   filed under: Eco-Fashion News, Eco-Friendly Beauty

Pantene, Proctor & Gamble, sugarcane plastic, eco-friendly packaging, sustainable packaging, biodegradable packaging, eco-friendly beauty, eco-beauty, sustainable beauty

Pantene, the brand of haircare products run by Proctor and Gamble, will be shipping its first plant-based plastic containers to stores in Western Europe this month. Sourced mainly from sugarcane, the new packaging is expected not only to slash P&G’s fossil-fuel consumption by 70 percent but also to reduce greenhouse-gas emissions by 170 percent, according to Len Sauers, the company’s vice president of sustainability. Not that consumers will be able to tell the difference—at first glance, anyway. With the exception of an extra green label, the packaging will look exactly the same as before. So, it appears, will its less-than-au-naturel formula.

Pantene, Proctor & Gamble, sugarcane plastic, eco-friendly packaging, sustainable packaging, biodegradable packaging, eco-friendly beauty, eco-beauty, sustainable beauty

NATURAL SHINE

The facility that makes the new containers runs almost entirely on energy derived from sugarcane by-products. In fact, it even produces enough energy to pump back into the grid, says Hanneke Faber, vice president and general manager of global hair for P&G.

Although the new process is costlier than the one before, P&G doesn’t anticipate any impact to its bottom line.

But although the new process is costlier than the one before, P&G doesn’t anticipate any impact to its bottom line. “It is an investment to be at the forefront and as the technology becomes more mainstream [costs will decrease],” Faber tells WWD. “As the world’s biggest hair care brand, we need to be there first. We are responsible for healthy hair and also a healthy world.”

P&G unveiled its first official sustainability strategies in 2007, including plans to improve five billion lives within the next five years. Not in Western Europe? Pantene’s bottle swap will roll out over 18 months to cover all 180 countries where it’s sold.

Now if only it’d do something about the toxic chemicals in its shampoo and conditioner.

+ Pantene

[Via + WWD]

Related Posts

One Response to “Pantene Rolls Out First Sugarcane-Based Plastic Packaging”

  1. Brulee says:

    Although the idea is a positive move the ending line of toxic chemicals being present is ver important? As is the P&G scale of animal cruelty endured in the making of the products, personally I would not use their products, much better to use Faith in Nature or Naked brand
    http://www.naturalnews.com/035365_Procter_and_Gamble_animal_testing_cruelty.html
    http://www.ethicalconsumer.org/boycotts/currentboycottslist/procterandgambleboycottprofile.aspx

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER

Sign me up for weekly Ecouterre updates

Let's make sure you're a real person:

CURRENT USERS LOGIN

Lost your password?