Parsons Students’ Water-Saving AirDye Fashions Hit the Catwalk

AirDye, eco-fashion, ethical fashion, green fashion, parsons, Parsons The New School for Design, Sustainable Fashion, sustainable style


AirDye technology is a patented process that uses 90 percent less water and 85 percent less energy than traditional dyeing methods. Developing the fabrics was only the first step, however. After applying the finishing touches, the students presented their collections to a panel of industry professionals, including successful Parsons grads like Lisa Maycock and Sophie Buhai of Vena Cava, Jenna Lyons of J.Crew, and Steven Kolk from the Council of Fashion Designers of America.

“The opportunity for our students to work with leading companies, and to have their thesis collections reviewed by industry professionals, is an invaluable part of their education,“ Simon Collins, dean of the Fashion School at Parsons, tells Ecouterre.

The trio agreed on one thing: Sustainable design will only play a bigger role in the fashion industry.

With inspirations as diverse as baseball for Nelson Santovenia Jr., X-rays for Jovana Mirabile, and burning houses for Kathleen Hoelck, the final pieces could not be more different. The trio agreed on one thing, however: Sustainable design will only play a bigger role in the fashion industry. “With so many new options in sustainable textiles, such as AirDye, there is no excuse for designers not to be,” Mirabile says.

+ Parsons The New School for Design

+ AirDye

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