Simply put, AirDye technology applies color to textiles without water. Comprising a patented process that uses 90 percent less water and 85 percent less energy than conventional dyeing methods, AirDye is at the forefront of a movement to revolutionize garment production. So it should come as no surprise that the company sought out another kindred spirit from sustainability’s frontline: Parsons The New School for Design, whose School of Fashion has been making strides in challenging the next generation of designers to consider the impact of their work on the planet.
AirDye uses 90 percent less water and 85 percent less energy than conventional dyeing methods.
But while the AirDye-Parsons collaboration focused on the thesis collections of three student designers—Nelson Santovenia, Jr., Kathleen Hoelck, and Jovana Mirabile—the project also roped in students from the fashion marketing and photography programs. The result is a cohesive presentation exemplifying the potential and future of sustainability in fashion.
With Santovenia’s print-driven designs that pay homage to his father and baseball, Mirabile’s broad use of color to illustrate our relationship with technology, and Hoelck’s vision of a house on fire, each of the three thesis collections demonstrates the versatility of AirDye technology in a very different way. The message behind them is startling similar, however: Use only what you need, save the rest for everyone else.
The finished collections will be available for viewing later this month.