Patagonia Made a Small Fortune on Black Friday—And It’s Donating All of It to Charity

by , 11/30/16   filed under: Eco-Fashion Brands, Eco-Fashion News

Patagonia, 1 Percent for the Planet, Black Friday, Thanksgiving, fashion philanthropy, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Patagonia just raised $10 million for the environment, and all in one day, to boot. The outdoor-apparel retailer, which pledged to donate 100 percent of its global Black Friday sales to underfunded grassroots organizations working to “protect our air, water and soil for future generations,” shattered records last week when it raised five times the $2 million it had projected to make. Many of its customers dubbed Patagonia’s unique take on the post-Thanksgiving shopping-palooza as a “fundraiser for the Eath,” Rose Marcario, the company’s CEO, wrote in a blog post. “On behalf of these activists and every Patagonia employee, we extend a heartfelt thank you to our customers, friends and community worldwide who showed up to #loveourplanet,” she said.

Patagonia, 1 Percent for the Planet, Black Friday, Thanksgiving, fashion philanthropy, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

GIFT FOR THE PLANET

While the Black Friday proceedings were a Patagonia first, the firm already donates 1 percent of its daily revenue to environmental organizations. Groups that have benefited from its largesse range from such national platforms as the Natural Resources Defense Council to smaller outfits like the Delaware Riverkeeper Network.

The science is telling us “loud and clear” that climate change is a problem, Marcario said.

RELATED | Patagaonia to Donate 100 Percent of Black Friday Sales to Eco-Causes

While making purchase decisions that align with our values is just one of the steps we can take, Marcario encourages us to get involved in other ways, as well.

“By getting active in communities, we can raise our voices to defend policies and regulations that will protect wild places and wildlife, reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Agreement on climate change,” she added.

+ Patagonia

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.

CURRENT USERS LOGIN

Lost your password?