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Pendleton to Launch U.S.A.-Made “Portland Collection” in Fall (Photos)

Pendleton, Portland, made in the U.S.A. eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, local fashion, locavore fashion, Fall/Winter 2011

MADE IN PORTLAND

While Pendleton’s signature line leans towards classic lines and cuts, the Portland Collection is geared to young, informed consumers who don’t want to sacrifice aesthetics for an ethical product. To create the new label, Crissman, Turk, and Blasioli combed Pendleton’s archives to unearth the “Harding” jacquard pattern, a staple blanket motif for decades.

Pendleton’s iconic Harding jacquard serves as an anchor motif throughout the collection.

“The archives served as a great inspiration allowing us to tap into Pendleton’s heritage while bringing our point of view to the brand,” says Crissman, who calls working with Pendleton a dream come true. “The collection includes pieces that people will want to have in their closets for years to come.”

Pendleton, Portland, made in the U.S.A. eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, local fashion, locavore fashion, Fall/Winter 2011

WE THREE

Even without the Pendleton connection, the designers have impressive track records both in and beyond the Portland fashion scene. Before becoming a designer, Turk was an environmental studies major who worked for a local foundations company. She later met Crissman to found the fashion label Church & State, which is available in retail stores across the nation.

Pendleton’s willingness to innovate without abandoning its identity isn’t just good fashion sense, it’s good business sense, too.

Blasioli grew up in New England and moved to Portland eight years ago. His reputation soared after designing stage outfits for The Decemberists, leading Blasioli to launch his own eponymous label. Together, the trio bring their individual touches to the Portland Collection, infusing Pendleton’s timeless patterns with their youthful verve.

The enthusiasm from Pendleton’s upper echelons could not be more gratifying for a burgeoning designer. “We will benefit from the innovation of these young designers and they will benefit from the experience of the brand,” says president Mort Bishop III, who initiated the project. “We are putting the power of our brand behind them and, in turn, their entrepreneurial spirit and modern sense of style is bringing a new filter to the design lens at Pendleton.”

While other traditional brands are losing relevance with younger generations, Pendleton’s willingness to innovate without abandoning its identity isn’t just good fashion sense, it’s good business sense, too. The Portland Collection will launch in speciality and online retailers nationwide, along with Canada, Europe, and Japan, this fall.

+ The Portland Collection

+ Pendleton

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