PETA Wants You to Trick Fur-Wearers on Pinterest

Pinterest, People for the Ethical Treatment of Animals, PETA, fur, animal fur, down, animal leather, leather, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, London Fashion Week, fashion activism, animal cruelty, animal rights, animal welfare, social media

Photo by mrmohock/Shutterstock

This London Fashion Week, People for the Ethical Treatment of Animals wants Pinterest users to pull the wool over the eyes of fur- and leather-lovers—so to speak. The animal-rights group has designed a series of ads, ostensibly touting the latest winter fashion trends, that reveal only their top half when viewed on the digital scrapbooking site. When users click to reveal the full “pin,” however, they see the “cruelty animals face for fashion,” according to the group, which originally commissioned the campaign for Berlin Fashion Week in January. “Please visit PETA US’ Pinterest page and re-pin the ads using these hashtags: #FallWinter2016, #FashionWeek, #LondonFashionWeek and #LFW,” Dan Howe, PETA U.K.’s digital marketing manager, said in a blog post. “Together, we can encourage the fashion world to become truly forward-thinking and move past the use of animal parts.”

Pinterest, People for the Ethical Treatment of Animals, PETA, fur, animal fur, down, animal leather, leather, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, London Fashion Week, fashion activism, animal cruelty, animal rights, animal welfare, social media

ANIMAL RIGHTS

PETA also formed a picket line in the real world, where a trio of nearly naked models crashed the opening of London Fashion Week on Friday to protest the use of fur. Wearing little more than gas masks and nipple tape, the protestors held up signs proclaiming that “Fur is Toxic,” a reference to a recent study that found unsafe quantities of toxic substances in fur-trimmed children’s clothing sold by brands such as Canada Goose, Nickelson, and Woolrich.

RELATED | “Skinned” PETA Activists Protest Outside Hermès Leather Exhibition

Tests conducted by Germany’s Bremer Umwelt Institute on the raccoon-dog and coyote fur used in the jackets uncovered high levels of formaldehyde, a carcinogen known to cause allergic reactions, and ethoxylates, which are linked to hormone disruption and reproductive damage.

“There’s nothing fashionable about fur torn from the bodies of struggling animals and then laden with chemicals that are dangerous to people who wear it,” PETA associate director Elisa Allen said in a statement. “PETA is urging kind people to choose fur-free clothing for the sake of their own health and animal welfare.”

Pinterest, People for the Ethical Treatment of Animals, PETA, fur, animal fur, down, animal leather, leather, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, London Fashion Week, fashion activism, animal cruelty, animal rights, animal welfare, social media

+ People for the Ethical Treatment of Animals

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.

CURRENT USERS LOGIN

Lost your password?