Pharrell, G-Star Raw Get “Happy” for Oceans at New York Fashion Week

Pharrell, Pharrell Williams, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, ocean conservation, ocean trash, G-Star Raw, plastic pollution, ocean plastic, New York Fashion Week, New York Green Fashion Week, New York Eco-Fashion Week, Raw for the Oceans, recycled denim, recycled fashion, recycled clothing, upcycled denim, upcycled fashion, upcycled clothing, recycled plastic, upcycled plastic, Bionic Yarn, Vortex Project, recycled PET, recycled polyester, upcycled polyester, Spring/Summer 2015


Unlike most designers, who wait till after the models have made their rounds on the runway before revealing themselves, Williams stood front and center among the looks he helped create. Framed by ghostly underwater projections on the walls and ceiling, and clad in head-to-toe Raw for the Oceans, the Happy hitmaker was the very picture of the label’s “Happy Oceans, Happy Life” ethos.

RELATED | Pharrell, G-Star Raw Unveil Recycled-Plastic “Raw for the Oceans” Line

So why denim? 
“Denim is one of the most cherished fabrics on Earth—and one of the most traditional,” Williams said. “With Raw for the Oceans, we have created the next generation.”

+ Raw for the Oceans

+ G-Star Raw

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