n. 1 a: A one-of-a-kind woven textile derived from discarded plastic bags. b: Made on traditional Egyptian hand looms. c: A pathway to reviving the endangered art of weaving in Egypt while increasing job opportunities and empowering local communities. 2: A durable, washable, and dirt-resistant material used in upholstery and housewares. 3: The brainchild of Cairo-based company Reform Studio, a 2014 laureate of the Cartier Women’s Initiative Awards, an international business-plan competition created in 2006 to “identify, support, and encourage” projects by female entrepreneurs. 4: Available in four patterns: plain, stripes, “zebra,” and plaid.