Livia Firth’s Green Carpet Challenge has received the royal seal of approval. In a letter read by Firth at the launch of “The Green Cut” at London Fashion Week in September, Prince Charles praised the initiative for bringing the British Fashion Council and the British Film Institute “under the banner of sustainability.” The GCC is particularly heartening because of its “uncanny ability to show that living in harmony with the environment and respecting nature can go hand-in-hand with the most beautiful clothes,” wrote the Prince of Wales. “After all, it’s only by inspiring people that a sustainable future is not about sackcloth and ashes, but is about attaining an infinitely more balanced approach to life that works in harmony in nature once again, that we will stand a chance of securing a stable environment for our children and grandchildren.”
His Royal Highness is good for more than a sound byte, however. As the patron of the Campaign for Wool, the organizer of Wool Weeks across the globe, Prince Charles has been a vocal proponent of heritage and craftsmanship in clothing.
Clothes, according to Prince Charles, have to combine style with sustainability.
“For me, one reason is that quite apart from it being wonderful to wear, such crafts-men and -women offer products with excellent durability,” he told British GQ in July, not long after he was voted one of the magazine’s best-dressed men. “Given the demands of my life, it is a great help if a suit looks as good at the end of a day as it did at the start; and it also has to withstand the heavy battering it can sometimes receive. So the challenge to tailors, shirt- and shoe-makers is a tough one.”
Clothes, he said, have to combine style with sustainability. “I find British-made tailoring more than meets that challenge—much to the amusement of my staff, who are sometimes surprised to find that what I am wearing turns out to be as old as or even older than they are,” he added.