SOLAR IS THE NEW BLACK
When Project Runway designer Seth Aaron Henderson first announced that he was creating a solar-inspired fashion collection, he was immediately inundated with links to solar-powered clothing. His response was less than positive. “What. The. Hell?” Henderson tells Ecouterre. “They’re ill-fitting and poorly designed. It was if someone said, ‘How can I glue a solar panel, patch some wires, and make an iPod work?’”
The audience will get a visual interpretation of photovoltaic panels, not a “literal replication,” Henderson says.
When Henderson debuts his line at Portland Fashion Week in October, what the audience will get is a visual interpretation of photovoltaic panels, not a “literal replication,” he says. In keeping with the event’s theme, “Solar is the New Black,” the catwalk will be paved with SolarWorld’s new, sleek, high-performance solar panels.
Henderson will be joined by fellow Project Runway alumni Jonathan Peters and Jay Sario, all of whom will be presenting their first collections since their television appearances.
Ecouterre is proud to be an official media sponsor of Portland Fashion Week.
+ Seth Aaron SolarWorld Collection
The ex-PR peeps out there are getting to be way too many. The show is really getting to the bottom of the barrel when this pseudo-fashion starts to rear it’s ugly head really, really stretching to get something, anything into an Eco-fashion show. This is not fashion, sorry folks.
I agree with Spena. This isn’t fashion, it’s a sponsorship. The only thing smart about this collection is Seth Aaron’s understanding that he needs to cash in on his fleeting famous moments while he can. So, good for him for making a living, but anyone who waits with bated breath for any trends to come out of this sponsorship deal will most likely pass out.
Brilliant interpretation of fashion. Seth Aaron continues to get high marks in New York for his creativity, style, and forward-thinking edge. Applause, applause!
Nah, I don’t think so. This show has been a dog for several years running and Seth Aaron must be getting desperate already if he has to latch on this. I think ‘notfooled’ hit it right. Time is ticking for Aaron very quickly.