For a shoe that was issued in 1968, Puma’s classic suede sneaker has aged remarkably well. That’s not to say it couldn’t benefit from a more contemporary veneer, of course. The “Re-Suede,” which debuted on Friday, is a retooled version that comprises 100 percent recycled materials and a new outsole derived from rice husks. Compared with virgin materials, the synthetic Ultrasuede upper is said to reduce energy consumption and carbon emissions by 80 percent. The Double R Rice Rubber outsole, which substitutes a portion of the latex content with a rice-husk filler, also saves fossil-fuel energy in manufacturing and agricultural resources, according to Puma.
The shoe, the sportswear company adds, is ultra-lightweight, which slashes the fossil fuels required for transport and saves 15 tons of carbon emissions for every 10,000 pairs shipped. The Re-Suede will be sold in Puma’s Clever Little Bag, an award-winning packaging that uses 65 percent less cardboard than the traditional shoebox.