Gallery: Puma Launches Fair-Trade, African-Made “Wilderness” Apparel Colle...

Besides creating jobs and supporting development in various parts of the continent, Puma's Wilderness line also leverages the company's 20 percent stake in Wilderness Holdings Limited, a Botswana-based ecotourism group that runs safari camps and tours across the continent with an eye on preserving Africa's pristine wilderness areas and wildlife.

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