Puma is phasing out its plastic bags in favor of a new carrier that’s completely biodegradable. A collaboration between the sportswear giant and Fuseproject (led by rock-star designer Yves Béhar), the “Clever Little Shopper” comprises 100 percent cornstarch, which will break down into compost in three months. Can’t wait that long? As the above video demonstrates, you can also dissolve the bag in warm water in under three minutes.
The Clever Little Shopper rollout comes on the heels on Puma’s award-winning Clever Little Bag, a new take on the traditional shoebox, and ahead of its biodegradable Clever Little Packaging. Combined, the Clever Little Shopper and Packaging will save 912 tons of plastic, according to Puma. Pretty smart.