Puma Trades Plastic Bags for “Clever Little Shopper” Made of Cornstarch

by , 06/22/11   filed under: Eco-Fashion Brands, Eco-Fashion News

Puma is phasing out its plastic bags in favor of a new carrier that’s completely biodegradable. A collaboration between the sportswear giant and Fuseproject (led by rock-star designer Yves Béhar), the “Clever Little Shopper” comprises 100 percent cornstarch, which will break down into compost in three months. Can’t wait that long? As the above video demonstrates, you can also dissolve the bag in warm water in under three minutes.

Puma, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style


The Clever Little Shopper rollout comes on the heels on Puma’s award-winning Clever Little Bag, a new take on the traditional shoebox, and ahead of its biodegradable Clever Little Packaging. Combined, the Clever Little Shopper and Packaging will save 912 tons of plastic, according to Puma. Pretty smart.

+ Puma

[Via Designboom]

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.


Lost your password?