NOTHING LEFT BEHIND
“While we have already implemented numerous initiatives to reduce Puma’s footprint on our mission to become the most desirable and sustainable sport-lifestyle company, the Puma InCycle collection is the first step to help reduce the amounts of garbage that consumer products cause at the end of their lives,” Koch says in a statement. “We feel that we are responsible for the environmental impact our products cause and this innovative concept in sustainability is a first step towards our long-term vision of using innovative materials and design concepts for Puma products that can be recycled in technical processes or composted in biological cycles.”
Puma’s 2010 profit-and-loss statement linked 57 percent of its impact with the production of raw materials.
After Puma’s 2010 Environmental Profit and Loss Account linked 57 percent of its impact with the production of raw materials (leather, cotton, and rubber, included), the brand turned to “clever raw materials” such as biodegradable polymers, recycled polyester, and organic cotton.
Among the products on tap is the Puma InCycle “Basket,” a biodegradable sneaker made of a blend of organic cotton, linen, and Apinat, the same bio-plastic Stella McCartney used for the soles of her Fall/Winter 2012 footwear collection.. When collected through Puma’s “Bring Me Back”, the shoe will be shredded and transported to an industrial composting facility system, where its materials will break down into natural humus.
Derived from post-consumer plastic bottles, the Puma InCycle track jacket boasts a composition of 98 percent PET polyester for maximum recyclability. At the end of its useful life, the jacket can revert into polyester granulate, which then serves as a secondary raw material for future products. Likewise, the Puma InCycle backpack, which consists of polypropylene, will head to the original manufacturer in China to produce new backpacks.
The PUMA InCycle collection will debut in Puma stores worldwide in February.