Move over eBay: The next wave of resale shopping is here. Akin to brick-and-mortar boutiques, Twice and Threadflip auctions for more personalized shopping that reaches a broad audience in the re-commerce space. With a whopping 2.5 billion pounds of post-consumer textiles wasted in the U.S. annually and apparel prices rising, these two re-commerce upstarts couldn’t be more timely. Ecouterre gets the scope here for our eco- and cost-conscious readers.
The brainchild of Noah Ready-Campbell and Calvin Young who met as engineers at Google in 2010, Twice offers lightly loved name-brand womenswear and accessories from Missoni to Anthropologie at 70 to 90 percent of the retail price.
“Twice is a fashion marketplace in the collaborative consumption business, much like how AirBnB is changing the way we book accommodations and Getaround is revolutionizing car sharing,” Ready-Campbell tells Ecouterre.
With an inventory of more than 7,500 items, Twice purchases items directly, paying sellers cash upfront and handles all of the photographing, styling, listing and selling of the items. Buyers receive standard and new perks like free returns for 30 days, free shipping for orders over $49 and 24/7 customer service.
Notable items de jour: a gorgeous Prada ruffle back dress for $198 (80 percent off retail) and a Michael Kors raw-silk plaid dress for $224 (85 percent off retail). Will men get to sell and buy their name-brand duds, too? “Right now we’re 100 percent focused on building the best experience for buying and selling women’s fashion, but we do have plans to expand to additional retail categories such as menswear, children’s and accessories in the future” Ready-Campbell says.
For women wanting the social experience of Pinterest, the attention of a personal shopper, and affordable designer duds to boot, Threadflip sows joy. “We are a re-commerce company, so the ethos of the company is founded on having fun with fashion in a sustainable way,” Manik Singh, the company’s CEO, tells Ecouterre. “We are proud to see that our community shares these conscious consumer values while inspiring each other with their closets.”
Inspired shoppers can use the tailored browsing system to find items matching their personal style or check out the latest looks by Threadflip’s featured stylist. Haven’t worn your Prada boots in two seasons? You can consign them on Threadflip (it takes a cut of the sale). If you don’t want to deal with the hassle of consigning them, Threadflip also offers a “white glove” service that takes care of photographing, styling, uploading, and shipping your item for a fee.
“From vintage to Vuitton, we have been amazed by the caliber and diversity of merchandise that sellers are offering on Threadflip,” Singh says. “Currently our community is all about getting great deals on womens, but if down the line mens is what they want, we’ll do our best to make it happen.”
To get Ecouterre’s readers making the most of each others’ closets, Threadflip is offering a $20 off any purchase with the code FLIP4FALL.
In addition to revolutionizing the re-commerce space, Twice and Threadflip are impacting our society and environment. Using the buy-one-give-one model popularized by TOMS, for each box of clothing Twice receives from customers, it donates a box of clothing to Goodwill.
For its part, Threadflip is protecting water and animals, partnering with non-profits Charity: Water and the Rescue Paws Foundation. Affordable designer resale and charitable giving? Now that’s a “re-volution” we can get behind.