Rebecca Minkoff: Tech Can Reduce Fashion’s Environmental Impact

by , 02/26/16   filed under: Quotes

Rebecca Minkoff, fashion calendar, quotes, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, fast fashion

Photo by K2 images/Shutterstock

“I hope that with our new model #seebuywear, we will have less guesswork and waste going in to the process as we are making things that are actually sold and also by shortening time and supply chain, you will see more and more production going back to the U.S. and thus cutting down on our carbon footprint.

“I think the key here is that by cutting off ‘fast fashion’ at the knees with them not being able to see new collections ahead of time and knocking them off before my goods hit stores, my hope is that over time the consumer will buy the designers’ goods, and fast fashion becomes less relevant and less wasteful.”

—Designer Rebecca Minkoff, a pioneer of the “buy now, wear now” retail model, speaking in a Reddit AMA about how technology can reduce fashion’s ecological impact.

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