As Election Day draws closer, citizen politicos will be hitting the streets in T-shirts powered by Quick Response (QR) codes. Get close enough to snap the code with your smartphone and you’ll get instant access to a mobile page where you can watch videos about the election, engage with social media, and register to vote. A team effort by Rock the Vote, PromoJam, Junk Food Clothing, and Threads for Thought, the “Scan to Vote” initiative debuted earlier this month at the Warby Parker Citizen’s Circus during the SXSW music festival in Austin, TX. Made from 100 percent organic cotton, the shirts are designed to mobilize, educate, and inspire American youths through a medium they use the most: their smartphones.
SCAN TO VOTE
“Sometimes young people don’t participate because it’s confusing [to register], so we were trying to get over their barriers,” Chrissy Faessen, vice president of marketing and communications at Rock the Vote, told Today. “This was a fashion-forward way and a tech-forward way to show how easy it is.”
Rock the Vote will tour popular events such as Coachella and Lollapalooza.
Following SXSW, the “Scan to Vote” tees will join Rock the Vote as it tours popular events across the country, including Coachella, Lollapalooza, and Austin City Limits. The shirts will be available for sale at Junk Food Clothing, Threads for Thought, and Whole Food stores beginning in April.