Birkins of the world, eat your heart out. Richard Nicoll’s phone-charging tote is about to become the new “It” accessory. A collaboration between the British designer and telecommunications giant Vodafone, the battery-powered carryall is capable of juicing a smartphone or tablet on the go—no muss, no fuss, and no frantic searches for a power outlet. The bag itself charges magnetically through induction, storing enough electricity for a couple of day’s worth of use, according to Nicoll, who debuted it with his Autumn/Winter 2012 collection in February. “We wanted to create a collaborative product that fused fashion and technology,” he says in a press release. “Vodafone helped bring this idea alive in a way that we never could have done ourselves.”
BAG, YOU’RE IT
Using the bag is as simple as tucking your device into the discrete inner pocket, which contains a retractable cable so you can operate your phone even while it’s charging. Once the bag is spent, you can power it back up by attaching a magnetic charger to its exterior. Another handy feature? The Bluetooth-enabled LED charm, which dangles on the bag’s exterior and indicates incoming calls, phone notifications, and remaining battery life.
A Bluetooth-enabled LED charm indicates incoming calls, phone notifications, and remaining battery life.
“It’s been amazing to see what can be achieved when two British brands come together to create something truly inspirational by unveiling the first-ever recharging tote bag,” says Danielle Crook, Vodafone’s director of brand marketing. “Our partnership with Richard Nicoll has resulted in a first for the fashion industry and a unique initiative for women everywhere who want to keep connected.”
We think it’s off the hook.