Russell Simmons Wants Lululemon to Stop Using Down Feathers

by , 12/18/15   filed under: Animal Cruelty, Eco-Celebrities

Russell Simmons, Lululemon, yoga, down, down feathers, down alternatives, PETA, People for the Ethical Treatment of Animals, animal cruelty, eco-celebs, eco-friendly celebrities, sustainable celebrities, green celebrities, cruelty-free fashion, cruelty-free clothing

Photo by s_bukley/Shutterstock

Hip-hop entrepreneur and yoga fanatic Russell Simmons has written an open letter to yoga clothing retailer Lululemon on behalf of PETA. In his plea, Simmons asks the popular company to curb their usage of goose and duck down. Simmons urges Lululemon’s Chief Executive Officer, Laurent Potdevin, to switch to cruelty-free synthetics, which will keep their customers equally toasty warm.

Russell Simmons, Lululemon, yoga, down, down feathers, down alternatives, PETA, People for the Ethical Treatment of Animals, animal cruelty, eco-celebs, eco-friendly celebrities, sustainable celebrities, green celebrities, cruelty-free fashion, cruelty-free clothing

Photo by Eric Broder Van Dyke/Shutterstock.com

Many of Lululemon’s outwear garments contain down feathers, a material that causes great pain to the innocent geese slain for their feathers. Simmons goes on to describe the horrid conditions in which factories obtain down, including geese having their throats slit while fully conscious.Simmons goes on to remark that hurting animals goes against the principle of ahimsa in yoga, or nonviolence.

Many modern synthetic fabrics provide the same warmth and insulation that goose down has in the past, including Thinsulate, Climashield, and PrimaLoft. Each is totally cruelty-free, and as a bonus, environmentally friendly.

RELATED | The North Face Wins PETA Award for Down-Free “Thermoball” Line

Simmons has become a regular customer of Lululemon, shopping their often for athletic clothing to suit is regular yoga practice schedule.

With his celebrity and business reputation, he and PETA hope that his open letter will influence Lululemon to make serious changes to cruelty-free materials, which will leave their customers—and gees—resting easy.

+ People for the Ethical Treatment of Animals

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One Response to “Russell Simmons Wants Lululemon to Stop Using Down Feathers”

  1. timvireo says:

    I agree with reducing pain when killing animals but wonder if this can be done without switching to synthetics, which can cause harm in other ways (destroying ecosystems). Perhaps down can be obtained from geese that are raised for the table and killed humanely first? This may not be as ‘efficient’ as current industry practices but could be done and certified.

    My concern is that synthetics are often made from petroleum products then heavily processed with toxic chemicals (also often made from petroleum). As many know, petroleum often comes from fragile ecosystems like the Amazon, Niger Delta, etc., where drilling is responsible for destroying and contaminating the area, often to the dire detriment of the indigenous people. The author mentions that the synthetics named are “environmentally friendly” but doesn’t say how.

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