Sarah Lazarovic’s “Buyerarchy of Needs” Tells It Like It is

by , 04/09/14   filed under: Submitted Story

Sarah Lazarovic, A Bunch of Pretty Things I Didn't Buy, consumerism, consumption, conspicuous consumption, conscious consumption, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, infographics

Abraham Maslow would be pretty shocked at what most Americans today consider “needs.” Sarah Lazarovic’s reimagined “buyerarchy of needs” presents a new schematic for consumption, with “buying” becoming a top-level need that should only be considered when all other options (using, borrowing, swapping, thrifting, making) are exhausted. “The chart was a way for me to prioritize the manner in which I go about finding what I need,” the Canadian illustrator tells Ecouterre. “Drawing it and hanging it on my wall keeps me in check when I’m tempted to buy something for the sake of expediency, or because I don’t want to bother a friend, or trek to the thrift store.”

Sarah Lazarovic, A Bunch of Pretty Things I Didn't Buy, consumerism, consumption, conspicuous consumption, conscious consumption, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, infographics

NOT BUYING IT

Lazarovic has been drawing charts about consumerism and living with less for a while now. (Another of her pieces riffs off Michael Pollan’s seven-word food manifesto: “Eat food. Not too much. Mostly plants.”) These and more will be collected by Penguin in a forthcoming book of visual essays, entitled A Bunch of Pretty Things I Did Not Buy, based on the year Lazarovic spent painting all the things she liked instead of buying them.

+ A Bunch of Pretty

+ Sarah Lazarovic

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.

CURRENT USERS LOGIN

Lost your password?