Photo by secretlondon123
That hard, rubbery texture on your favorite screen-printed tee? More likely than not, it’s plastisol, a PVC-derived ink that not only releases harmful dioxins during its manufacture but also off-gasses toxic phthalates into the air and water. To provide a far greener option—both literally and figuratively—Imagine GreenWear is harnessing the power of a marine vegetable you find in your sushi: seaweed. Starting with its fall line, the Fairfax, VA apparel company will be screening its men’s, women’s, and children’s clothes using a dye formulated with seaweed as its base. And because the low-impact dye binds to the fibers at the molecular level, the shirt design won’t crack or peel in the wash like conventional inks.