Seventh Generation is making a play for your punim. The venerable natural-products firm, best known for its environmentally friendly household cleaners and laundry detergents, is staking a claim on the organic-skincare market with a line of six botanically-based serums. Developed with the help of beauty expert (and biochemist) Heather Beach, each “Boost” is said to deliver a concentrated cocktail of antioxidants, vitamins, and essential fatty acid while targeting a specific skin need. The “Revitalizing” formulation, for instance, contains rosehip and tamanu to smooth and reduce fine lines and wrinkles. “Protecting” uses prickly pear to shield your visage from environmental damage and moisture loss, while “Clearing” mollifies acne-prone skin with the help of tea tree, rosemary, and açai.
Certified by the U.S. Department of Agriculture’s BioPreferred program, all six Boosts are free of parabens, phthalates, synthetic fragrances, gluten, and animal-derived ingredients. Neither were the products tested on animals, a fact Seventh Generation happily advertises with the “Leaping Bunny” seal.
All six Boosts are free of parabens, phthalates, synthetic fragrances, gluten, and animal-derived ingredients.
Additionally, every Boost is clinically proven to not clog your pores, according to Beach.”Oil does not equal breakouts,” she says. “A routine of washing your face often and then replenishing the skin with a lotion over and over can strip your skin of essential moisture. When the skin has the oil it needs, it’s less likely to produce additional oil. An oil-based serum can moisturize your skin without upsetting its important moisture balance.”