Germanier distilled elements of Mongolian patchwork, the traditional Chinese qipao, and Shanghai Tang’s own history to create the assertive, modernist pieces, which he rendered bolder still with color blocks of black and crimson.
Germanier wasn’t the only one to benefit from the partnership, which he claimed as part of his winnings.
Germanier distilled elements of Mongolian patchwork, the traditional Chinese qipao, and Shanghai Tang’s own history to create the assertive, modernist pieces.
“The collaboration was as much of a learning experience for the team at Shanghai Tang as for [Germanier]; he provided a fresh eye on how our business can approach sustainability,” said Raffaele Borriello, creative consigliere of Shanghai Tang and one of the judges of the EcoChic Design Award. “The result was a beautiful demonstration of creativity that brought a second life to excess luxury fabrics. For me, the process makes perfect business sense.”
Shanghai Tang is a regular sponsor of the EcoChic Design Award, a competition that challenges designers to transform textile waste into wearable new looks.
Organized by Redress, a Hong Kong–based nonprofit that works to reduce waste in the fashion industry, the annual event is the largest of its kind in the world.
The 10-month process culminates in a grand finale at Hong Kong Fashion Week.
“We have been promoting the business virtues of brands taking control of their own textile waste,” said Christina Dean, founder of Redress. “Not only does this rid excess inventory in a creative and fashionable way, the resulting design-led products appeal to the increasingly environmentally-conscious consumer.”
As the curator of modern Chinese chic, Shanghai Tang is well-positioned to show Asia and the rest of the world a “positive solution to the future of fashion,” Dean added.
The teamwork doesn’t stop there. Ten percent of sales from Germanier’s collection, which will be available at Shanghai Tang’s Hong Kong and Singapore stores, will go toward Redress’s efforts to promote sustainability in the fashion industry.
And Patrycja Guzik, winner of the competition’s most recent cycle, is currently hard at work on what will be Shanghai Tang’s second upcycled fashion line.
Redress is also stumping for Frontline Fashion, its behind-the-scenes documentary of the 2016 EcoChic Design Award.
Now in its sixth cycle, the EcoChic Design Award boasts a roster of 100 alumni designers.