People for the Ethical Treatment of Animals wants to “free the animal,” and it’s enlisting Sia to do it. The Australian singer’s vocals provide a haunting soundtrack to a computer-animated public service announcement, originally produced Ogilvy & Mather in 2013, that parodies the use of exotic skins on the world’s fashion runways. Featuring a menagerie’s worth of animals strutting in outfits derived from human body parts, the video was designed to provoke debate without allocating specific blame. “Our ad doesn’t finger any particular country or even just fur but rather challenges the entire concept of killing animals and wearing their skins,” PETA spokeswoman Shakira Croce told us previously.
Sia, who identifies as a vegan, is an animal-rights advocate who worked with PETA in 2014 to promote spaying and neutering.
“Cruelty-free vegan fashion is more popular than ever and reflects changing attitudes over killing animals for their skins,” she said in a statement. “I was happy to lend my song ‘Free the Animal’ to PETA for use in this important PSA.”