Singer Imogen Heap’s “Twitter Dress” Takes Fans to the Grammys

Imogen Heap Twitdress, wearable technology, twitter, social media, mashable, grammys, eco fashion, music awards, twitdress, imogen heap

Photo by Danny Moloshok/Reuters

Love Twitter? You might be a Twitterholic if you’re compelled to tweet #everystepyoutake. Like @theGrammys.…from your dress. Case in point: British singer Imogen Heap, who showed up at the music awards in a crazy-amazing “Twitdress,” complete with a giant flashing necklace that scrolled real-time tweets from her fans.

Imogen Heap Twitdress, wearable technology, twitter, social media, mashable, grammys, eco fashion, music awards, twitdress, imogen heap

#TWEETCAST

The social media-enabled gown was Heap’s way of letting her followers in on the ceremony. “I just thought it’d be nice for them to come with me so I’ve got a live Twitter feed from them,” she told The Times.

A wireless router embedded inside the chanteuse’s dress was responsible for the live Tweetup, but Heap also carried an iPod touch inside a clear Fendi purse to display photographs fans sent her during the event (marked with its own hashtag, #twitdress, natch). Considering that Heap gained much of her fame through the Internet, it was the least she could do for her loyal follows, on Twitter or otherwise.

A giant flashing necklace scrolled real-time tweets from Heap’s fans.

And the people viewing at home weren’t the only ones tweeting; Heap tapped a quick 140-character-or-less message right before she picked up her award: “Walked through the door and had to run to the stage coz they just called name! I won best engineer!!! Arggghj!” Profound, indeed.

+ Twitdress

+ Imogen Heap

[Via The Times]

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One Response to “Singer Imogen Heap’s “Twitter Dress” Takes Fans to the Grammys”

  1. LucyF says:

    What next? Twitter knickers?

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