CABBAGES AND KINGS
Hales, who regularly dresses down to his knickers to promote his label, soon expanded his offerings to include formal and casual waistcoats, bow ties, fedoras, T-shirts, and even women’s underpants. Everything Sir Plus produces is manufactured locally in England. “I can be at the factory within an hours,” Hales tells us. “I know what the conditions are like and trust the quality.”
Everything Sir Plus produces is manufactured locally in the United Kingdom. “I can be at the factory within an hours,” Hales tells us.
Obviously, waistcoats and bow ties aren’t a look everyone can agree on, but rare is the man who couldn’t use a pair of well-made boxers. “Since a lot of my products are bought as presents, you wouldn’t believe how long I spend talking to ladies about their partner’s underwear!” Hales says.
Sir Plus may be small, but it’s a company with a mighty purpose. British households generate 1.5 to 2 million tons of textile waste a year, according to I&G Cohen, a Salford textile-recycling firm. Only a fraction of this is reclaimed; nearly 1.2 million tons end up in the landfill.