Site Meter

Gallery: Speedo, From Somewhere Launch...

Silent but deadly: the Viperina dress.

eco-fashion, ethical fashion, From Somewhere, green fashion, recycled clothing, recycled fashion, recycled swimsuits, Speedo, sustainable fashion, sustainable style, upcycled clothing, upcycled fashion, LZR Racer, Orsola de Castro

DIVING IN

Besides the unlikely marriage of swimwear and haute couture, From Somewhere and Speedo are also making history with a new sartorial concept. “The range comprises a wide variety of products,” says Orsola de Castro, co-owner of From Somewhere, “[from] eveningwear made from over 60 swimsuits to the super-wearable ‘Swimdress,’ a new concept in swimwear as daywear. We’re sure fashion followers will be delighted with the results.”

The outfits all consist of upcycled Speedo LZR Racer full-body swimsuits, which were banned after the Beijing Olympics.

The outfits all consist of upcycled Speedo LZR Racer full-body swimsuits, which were banned by FINA after Michael Phelps’ record-breaking victory at the 2008 Beijing Olympics. As a result, Speedo found itself with a massive surplus inventory of unsalable suits . The swimwear manufacturer came up with some interesting solutions, including commissioning students to create a shiny spandex pavilion for the London Festival of Architecture, as well as challenging undergrads from the London College of Fashion, University College Falmouth, and the University of Huddersfield to reimagine the garments.

+ Press Release

+ Speedo

+ From Somewhere

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER

Sign me up for weekly Ecouterre updates

Let's make sure you're a real person:

CURRENT USERS LOGIN

Lost your password?

  • Welcome to Ecouterre.com, your online guide
    to the best ideas, innovations and emerging
    trends in eco fashion, sustainable style,
    organic beauty and ethical apparel.

    get the free Ecouterre newsletter

    Submit this form
  • follow ecouterre on:

  • The EDUN Runway at New York Fashion Week Was a Brand New Start

  • Ecouterre on Facebook
  • Ecouterre Video

    The Latest Eco-Fashions from the Green Shows at New York Fashion Week



    The Green Shows at New York Fashion Week