Steal Livia Firth’s Eco-Style With Her Reclaim-to-Wear Line for Yooxygen


Firth was inspired by a 1950s polka-dot frock that her mother bought in Sebaudia, Italy, when she was 8 years old. Reminiscent of silver-screen siren Grace Kelly, the dress still hangs in her closet 33 years later. “For, I decided to recreate a dress very similar in shape and spirit, a piece that suits every occasion and body shape,” she says.

Firth was inspired by a 1950s polka-dot frock that her mother bought in Sebaudia, Italy, when she was 8 years old.

Made by Cooperativa Rinascere, a not-for-profit that equips disadvantaged individuals with the skills to play a productive role in society, Firth’s modern remix comprises a blend of wool, viscose, and silk—all derived from fabric remnants. Available in five equally sumptuous colors, the sleek, strapless number features a full skirt, with tone-on-tone embroidered polk dots across its lower half.

Firth debuted the dress at the Venice Film Festival in September as part of her “Green Carpet Challenge,” a personal pledge to wear only sustainable gowns whenever she squires her husband to events. She’s designed for fair-trade accessories label Made before, but her first garment cements her role not just as a promoter of ethical fashion but also creator.

Both Reclaim to Wear and the fashion arm of Cooperativa Rinascere are the brainchildren of Orsola del Castro, designer of From Somewhere and co-founder of London Fashion Week’s Estethica program. “[Reclaim to Wear] is our way of sharing our knowledge, sharing these amazing facilities, the concept behind it, and to show designers and consumers alike that upcycling is exciting, creative, and a new way to approach the fashion industry,” de Castro says.

+ Reclaim to Wear by Livia Firth $832

+ Yooxygen

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