Stella McCartney, Livia Firth Launch Inaugural “Green Carpet Collection”

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The 13 evening looks, which boast “delicate femininity and bold graphic abstraction,” comprise materials that are either recycled or certified sustainable, according to Firth. Accessories included recycled-brass jewelry and bags lined with fabric made from recycled plastic bottles.

A far cry from crunchy stereotypes, the collection is the “perfect marriage of ethics and aesthetics,” she added.

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“This breakthrough collaboration is a defining moment for the GCC brandmark and very poignant for me as creative director of Eco-Age, as Stella was the first big designer to take part in The Green Carpet Challenge and is now the first to produce an entire collection,” Firth said. “This exquisite collection displays all that is unique in Stella’s design ethos, wonderfully enhanced by the partnership with the GCC.”

Select designs from the collection will be available at Stella McCartney stores and Net-a-Porter in November.

+ Eco-Age

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