Come August, Stella McCartney will launch a new line of everyday lingerie made from organic cotton and recycled metals, reports the New York Times. Dubbed “Stella,” the mid-price collection will feature five different bra shapes—molded underwire, low plunge, strapless, and a seamless, underwire-free style—in “youthful pops of electric blue or python and more timeless hues of blush pink or black,” according to writer Chelsea Zalopany.
Stella isn’t McCartney’s first foray into sustainable skivvies. In 2008, she included “Daisy Dreaming,” an organic-cotton bra-and-panty combo in her main, far pricier lingerie lineup (think $90 for a thong).
“Well-made lingerie is key,” McCartney said. “Feeling constricted by one’s underwear just isn’t my thing
“Well-made lingerie is key,” the British designer told Zalopany. “Feeling constricted by one’s underwear just isn’t my thing; you need to rely on the quality. It has to fit, function, and do its job first and foremost.” Bras are expected to cost $55 apiece, while the matching knickers in lace, mesh, and matte satin will set you back $26.