Chow down on Black Friday. Go on a hike on Black Friday. Knit a sweater on Black Friday. In fact, do whatever you want on Black Friday as long as it’s not waking up before dawn to beat the beejeezus out of someone over cheap stuff you don’t need. ‘Tis the season, says the Story of Stuff Project’s Annie Leonard, not to get trampled. The sustainability advocate and her team have created a one-minute video, set to a classic holiday jingle, that parodies the 24-hour shopping bonanza that’s become a post-Thanksgiving American tradition.