Jitske Lundgren, founder of Studio JUX, really know his clothes. The Dutch designer’s men’s and women’s collections, which comprise organic and all-natural fabrics, feature utterly wearable items that focus on classic silhouettes with an unexpected twist. But Lundgren also knows the people whose hands have toiled over every stitch. With fair-trade principles at the forefront of JUX’s brand identity, each piece is finely crafted by Nepali tailors under fair labor conditions, monitored by the Fair Wear Foundation.
Lundgren recently moved to Nepal to be closer to the heart of JUX, where environmentally certified textiles mingle with natural fibers sourced from the local Nepalese market.
Soon, JUX fans will be able to “meet” the makers of their garments via online profiles.
For Lundgren, rubbing elbows with his tailors is as much an important aspect of running a fair-trade business as pulling back the curtain for his customers. With the upcoming Handshake program, JUX fans will be able to “meet” the makers of their garments via virtual profiles on the label’s website.
The pleasure, we’re certain, will be all ours.