Summer Rayne’s eXtinction, De-Stinking Clothes, Pantene’s Eco-Award

by , 12/18/11   filed under: Eco-Fashion News, Site Seeing

Summer Rayne Oakes, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable sytle

Model-entrepreneur-writer-designer Summer Rayne Oakes just added another pair of hyphenates to her ever-expanding job title: actress and producer. Watch “eXtinction,” part stirring paean to the natural world, part environmental PSA, directed by cinematographer Clayton Haskell and featuring the time-lapse photography of Tom Lowe. (Daily Motion)

How do you de-stink vintage and secondhand clothing? Grist’s intrepid Umbra Fisk has the answer—and some advice. (Grist)

The 10th Annual WWD Beauty Inc. Awards lauded Pantene for promoting “eco-awareness” after it rolled out a new recyclable plastic sourced from Brazilian sugarcane. (WWD)

Never mind the $25 million fine by the Federal Trade Commission for “deceptive advertising”; Reebok intends to relaunch its line of EasyTone products in future seasons. (The Cut)

Is Livia Firth ready to step out of her famous husband’s shadow to become a positive role model in her own right? (Guardian)


“Nobody wants their clothes to be made unethically. In a few years, sustainability will be a large global force.”

Afia founder and designer Meghan Sebold, speaking to an audience at Princeton University on Monday.

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