You can’t talk about sustainable fashion without talking about Loyale. But before this little brand was the influential and established presence it is today, it was a humble yoga collection with just a few pieces. Conceived by designer Jenny Hwa, the line has grown to include easy to wear separates, flowy summer dresses and flirty bikinis and has made quite a splash in the green fashion scene. We love the fact that Loyale is made in the good old U.S. of A (in NYC to be exact) from sustainably sourced materials like sumptuous bamboo and soft organic cotton.
Loyale first caught our eye in 2007 when we stumbled across Jenny’s versatile, casual, and affordable eco-friendly separates. Since then, Loyale has kept extremely busy – from having their sexy Barstow bikini featured on Gisele Bundchen on the pages of Vogue to mastering the creative use of surplus fabrics, to even launching a children’s collection! Jenny also had the honor of winning the 2008 Eileen Fisher Business Grant Program this past spring, and with good reason. If you’re thinking of starting up a green fashion line, Loyale’s model is definitely one to follow.
Although Jenny has received many accolades for the innovative and sustainable fabrics she uses, it’s important not to overlook the other factors that make her business the success that it is today. Besides being chic enough to appeal to a huge fanbase, the garments are sewn by a team of tailors in NYC, providing them with fair wages that allow them to maintain a quality standard of living. Loyale is also very vocal when it comes to showing its passion for environmental and social responsibility, donating 3% of their profits to green corps, a non-profit organization that teaches the next wave of environmental leaders. We feel so lucky to have followed Loyale and Jenny through their journey from tiny yoga line to eco-fashion icon, and will keep you updated on all of the exciting endeavors that they embark on in the future.