Ali Hewson

EDUN Faces Accumulated Financial Losses Totaling $54.5 Million

EDUN is seeing red. The Africa-centric fashion label, which U2 frontman Bono launched 2005 with his wife, Ali Hewson, in 2005, recorded losses of €5.9 million ($7.88 million) in the…

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EDUN Rocks, Rolls at Fall/Winter 2013 New York Fashion Week

Photos by Jill Fehrenbacher for Ecouterre It’s virtually impossible to tease EDUN apart from its rock-star provenance. Such is the star power of U2 frontman Bono, who founded the…

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EDUN Redefines Military Luxe at Spring 2013 New York Fashion Week

Photos by Jill Fehrenbacher for Ecouterre Tough and girly, soft but edgy: True to its rocker heritage—U2’s Bono and his wife, Ali Hewson, are the African-focused label’s…

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Is the African-Inspired Fashion Trend a Form of Cultural Imperialism?

Photos by Nneka Salmon Fashion and cultural appropriation are more than passing acquaintances. The latter, which is typically bandied about with terms like “borrowing” or…

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EDUN Packs for an African Safari at Fall 2012 New York Fashion Week

METAMORPHOSIS Indeed, the now seven-year-old business fielded a flurry of criticism for what many saw as a betrayal of its original mission: to rescue apparel manufacturing in…

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EDUN Hits Asia, Jurlique's New Owner, Janet Jackson Fan's Fur Fury

EDUN, the ethical fashion brand founded by Bono and his wife, Ali Hewson, has touched down in Asia with a special launch at Isetan in Tokyo. (EDUN) Social enterprise United by Blue is…

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VIDEO: EDUN Offers Africa With an Edge at Spring 2012 New York Fashion Week

ALMOST PARADISE Despite a profusion of shells, feathers, horn, and demure African floral prints, Wauchob’s third outing at the helm has lost none of EDUN’s…

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EDUN’s Fall/Winter 2011 Line Brings Storytellers and Liars to Life

John Patrick of Organic isn’t the only ethical designer mixing things up this season. At EDUN’s Fall/Winter 2011 runway show at New York Fashion Week on Saturday, Sharon…

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EDUN Launches Spring/Summer 2011 Line Under New LVMH Leadership

We’re not the sort to get starstruck, but the A-list names that showed up at EDUN’s Spring/Summer 2011 runway show at New York Fashion Week had us a little lost for…

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EDUN Collaborates With Louis Vuitton on Limited-Edition Travel Bag

EDUN made sartorial history this month when it became the first fashion label to share Louis Vuitton’s thunder in a Louis Vuitton-branded ad. The Annie Leibovitz-shot pictorial,…

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EDUN Spring/Summer 2011 Promises Fresh Starts, New Beginnings

SPRING AWAKENING Saturday, by all accounts, was a beautiful day for EDUN, which presented its first full collection since Louis Vuitton Moët Hennessy purchased a 49 percent majority…

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Chrissie Hynde’s Eco-Fashion Label, New Fur Labeling, P&G’s Green Plastic

Chrissie Hyndes, frontwoman of The Pretenders and a PETA activist, is designing a vegan fashion line called “Fairground Luck,” set to debut in fall. (WWD) Another…

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EDUN Relaunches With 2010 Pre-Fall Menswear Collection

Despite the rock-star muscle, marquee-name prestige, and moneyed start that launched EDUN into the stratosphere half a decade ago, the ethical fashion label has weathered a trying…

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High-Tech Couture, Japan NitPicks Organic Cotton, Laundry Goes Mobile

Katy Perry’s luminescent getup at the Met Gala has at least one paper of record asking if wearable technology is the future of fashion. (Telegraph) Nicole Bridger snags the title…

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People and Planet Are One, Says EDUN CEO at Copenhagen Fashion Summit

Photo by Nordic Fashion Association EDUN’s pro-planet ethos was completely accidental, admitted Christian Kemp-Griffin, the company’s chief mission officer, at the Fashion…

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