Alternative Apparel

Alternative Launches "Move," an Eco-Friendly Activewear Line for Women

MOVE AND GROOVE Modern prints and a cohesive color palette of seafoam, blue coral, and shell also imbue the pieces with a wearability that extends beyond the studio or gym. And if…

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Alternative Apparel, Peruvian Artisans Create Sustainable Alpaca Line

Looking to make a blanket statement this winter? Alternative Apparel has partnered with Pacomarca, the Sustainable Alpaca Network in Peru to create an exclusive collection of capes and…

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Dare To Go There: 6 Eco-Friendly Ways to Mix Neons With Prints

We saw it all over the runways at last season’s Fashion Week: neon colors and prints; but what if you dared to pair these two trends together? Have no fear, it can totally be done.…

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Olivia Wilde, Alternative Apparel's Recycled "Message" Bag Supports Haiti

Olivia Wilde is wild about many things, but chief among them is Haiti, which the actress is helping rebuild after 2010’s devastating earthquake. Wilde, who co-founded Campaign…

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