Better Cotton

World's Leading Brands Score Poorly on Use of Sustainable Cotton

Photo by Wikimedia Commons Organic cotton. Better cotton. Fair-trade cotton. Recycled cotton. Cotton made in Africa. You’d think with all the labels and initiatives brands like to…

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Timberland Aims to Use 100 Percent Sustainable Cotton by 2020

Timberland has pledged to transition to 100 percent organic, U.S.-grown, or Better Cotton Initiative-certified cotton by 2020, according to a fresh slate of sustainability commitments…

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Livia Firth Turns Eco-Fashion Designer for Marks & Spencer

GREENER MATERIALS Inspired by Jackie Kennedy and Audrey Hepburn, two icons known for their elegance and simplicity, every piece has been “made with integrity and [will] live in…

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Top 7 Eco-Fashion Milestones of 2015 (Vote for Most Game-Changing)

Feeling nostalgic? Skip back a year for 10 of the most revolutionary eco-fashion stories of 2014… …

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IKEA Reaches 100 Percent Sustainable Cotton Milestone

IKEA made history last month when it became the first major retailer to obtain 100 percent of its cotton from “more sustainable sources,” specifically farmers who “use…

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H&M Still World's No. 1 Buyer of Organic Cotton

Controvery, schcontroversy. As the biggest global user of certified-organic cotton for the second year running, H&M has plenty to crow about. The revelation comes courtesy of…

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Walmart on Fast Track to Incorporating Eco-Friendly "Better Cotton"

Walmart may be among the top purchasers of organic cotton, but the mega-box chain isn’t above supporting an industry-wide initiative to growing “better cotton” from…

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IKEA Doubles Its Use of Sustainable Cotton in Textile Products

IKEA purchased 50,000 tons of sustainable cotton this past season—nearly twice as much as the year before, according to its 2011 Sustainability Report. The Swedish furnishings giant,…

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Levi’s, H&M, Adidas Debut Apparel Made With Eco-Friendly “Better Cotton”

“Better Cotton” isn’t just the stuff of indeterminate pledges anymore. The first apparel products containing the sustainably farmed fiber can finally be purchased from…

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VIDEO: H&M Unveils New "Conscious Collection" for Fall 2011

CONSCIOUS COLLECTION Awash in lace, tone-on-tone embroidery, and heady floral prints, the fall lineup borrows from the “sweet romance of Swedish folklore,” according to…

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